Checkout the latest Vooba News

By Chrissie Josslin on July 1st, 2024

What is Branding and Why is it Important?

When thinking about a specific product or service, what comes to mind? Is it a memorable company name, a logo, a tagline or a particular colour scheme? Each component makes up a company’s brand, setting them apart in a crowded marketplace...
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By Zara Rowden on June 28th, 2024

What are the benefits of visual communication?

Did you know that individuals remember visual information 6 times better than the information they have read or heard?...
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By Megan Mackay on June 7th, 2024

Social Media Is The New Search Engine

Social media is becoming the first place young people turn to for information. Whether they are looking for news updates, discovering new businesses, or looking for places to have coffee, recent research shows that 40% of Gen Z favour using social media as a search engine...
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By Emma Healy on June 1st, 2024

Finding the best colour scheme for website success

Here at Vooba, our talented web design team understands the transformative power of colour and its impact on user engagement...
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By Zara Rowden on May 24th, 2024

The secret to setting up a successful PPC campaign

Pay-per-click (PPC) advertising is an effective way of growing a business’s online presence. Exactly as it’s titled, adverts will be displayed prominently in front of your target audience and the business will pay a small fee for every click they receive...
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By Megan Mackay on April 27th, 2024

Why Print Marketing Is Still Important

The internet is becoming increasingly central to modern life. It has drastically changed the way we communicate, work, shop and access information and entertainment. Due to this change, digital marketing is becoming core to most businesses' marketing strategies...
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By Chrissie Joslin on April 26th, 2024

Why Is Email Marketing Important?

Email marketing is an incredibly useful tool. Not only does it allow businesses to stay in touch with customers in a non-threatening way, it also enables them to share updates and newsletters without coming across overly sales-oriented...
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By Emma Healy on April 15th, 2024

Why publish an eBook as part of your marketing strategy

How to use an eBook to build your brand. As digital marketing experts, we know how to creatively and strategically build our clients’ brands...
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By Chrissie Joslin on April 10th, 2024

Why You Should Outsource Your Social Media Management to an Agency

Are you feeling overwhelmed with the responsibilities that come with managing your own social media channels? Do you feel like you don’t have enough time to give each account the attention it deserves?...
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By Zara Rowden on April 8th, 2024

How to write compelling product descriptions

Have you ever stumbled upon a website, perhaps drawn in by a captivating image or an intriguing headline? Yet as you scroll further down the page, it’s the product description that encourages you to make the change from browsing to buying...
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By Zara Rowden on April 2nd, 2024

What do search engines value in their top-ranking websites?

With more users shopping online than ever before and new competitors appearing every day, having a strong online presence is now crucial for most businesses...
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By Megan Mackay on March 12th, 2024

How To Grow A Social Media Community

Social media has come a long way in the last twenty years. The way we use social platforms to connect, learn and advertise would be unimaginable to Myspace users in the noughties...
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By Shakira McLay Hodge on March 8th, 2024

What Are The Benefits Of Digital Marketing vs. Traditional Marketing?

Marketing is a vital element for any type of business. The earliest evidence of businesses using marketing stretches right back to Mesopotamian tablets from 3000 BC...
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Emma Healy on February 15th, 2024

Long-Form vs Short-Form Content and knowing when to use each

Short-Form vs Long-Form: decoding the content dilemma. It goes without saying that written content will play a vital role in almost every area of your marketing strategy.....
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Zara Rowden on February 5th, 2024

How to define your brand’s tone of voice

Your guide to maintaining brand consistency through tone. Your brand’s tone isn’t that important. It only encapsulates the personality, goals and values of your brand. Oh, and works to establish and maintain a strong connection with your audience....
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Megan Mackay on January 20th, 2024

What Are The Latest Social Media Trends

Social Media is an ever-changing landscape. Despite the core principles remaining the same, trends in how people interact with social media have changed significantly since Facebook first launched to the public in 2006...
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Chrissie Josslin 2nd of January 2024

2024 Marketing Trends

In this blog, we explore some of the key digital marketing trends set to make their mark in 2024, from a surge in video content and AI-powered chatbots to the significance of voice search optimisation...
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Chrissie Josslin 3rd of December 2023

Do I Need a New Website?

As a business owner, boosting sales is a top priority. In today's ever-evolving world of web design, your online presence cannot remain stagnant...
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