The Importance Of Blogging For SEO
The power of blogging is often overlooked and underestimated. Blogging has gone from being seen as a 90s hobby, with the term ‘blog’ not even being coined until 1999, to an essential marketing strategy for SEO. Updating the blog section on your website with regular, up to date content will offer you higher rankings on search engines and give your brand more authority. Here at Vooba, we understand the importance of blogging regularly and accurately. Our content team has put together some of the ways that blogging helps SEO and how we can help you blog for SEO success.
1. Fresh And Relevant Content
Clicking onto a website and seeing that it hasn’t been updated in years is a massive turnoff. It makes you wonder whether the business is even active anymore and how much they care about the people viewing their content. This is no different for their blog section. Regular blogging can help your SEO results. If the brand or business you’re looking to invest your time and money in shows that they are up to date on current and relevant events, it can help to build your trust in their image. This will keep you clicking back, sharing their content and signing up to their newsletter.
72% of online marketers describe content creation as their most effective SEO tactic. Google won’t want to deliver its users irrelevant information. So, by regularly producing up to date blogs and keeping your audience informed, the search engine algorithms are more likely to index your pages. A blog is a good way to add new content to your website on a regular basis. It’s unlikely you would be able to do this as successfully or as frequently with any other pages like the Homepage.
2. Long-tail Keywords
Blogs provide the perfect opportunity to include long-tail keywords. These are phrases you usually would struggle to fit onto a product page but including them into a blog will help your SEO success. You can easily include long-tail keywords in your titles and headings without it looking misplaced. Targeting a blog post to these long-tail keywords means that you’re able to provide more information to your visitors and include these long-tail keywords naturally, without having to squeeze them in.
Although long-tail keywords may not attract as much traffic as the shorter phrases, they will target your audience directly. Therefore, you’re more likely to rank higher for these long-tail keywords, rather than appearing on page two or three for the shorter keywords.
3. Internal Links
Blogs are a good way to include links to other pages on your website. With the correct use of internal links, you can guide your users where to click through to next. This will also help Google’s algorithm understand what your website is actually about and where to rank it as you will be guiding search engines to your most important pages.
When writing a blog, including relevant internal links is something that should come naturally. If you are writing an article about SEO, it should be easy to naturally link to other relevant pages.
To learn more about the importance of blogging for SEO and how we can help you stand out from the crowd, click here.
4. Easy To Share On Social Media
While users sharing your blogs to social media isn’t directly going to impact your SEO results, the benefits that come with sharing certainly can. If your blog posts are fresh, relevant and easy for a range of audiences to read, people are more likely to share them. When users share your blogs on their social media, you are encouraging new people to interact with your brand. The more people that see and share your content on social media, the more views your website will get. Aligning your blogging and social media strategies can have a range of benefits in terms of SEO.
This, in turn, will help you to connect with your audience. When somebody reads something they relate to, they are more likely to share it, which will drive new traffic to your website and mean that they are also more likely to return to your website. This traffic and repeat visits will show search engines that your work is authoritative.
5. Dwell Time
Blogging for SEO can improve user experience, which then encourages them to spend more ‘dwell’ time on your website. Dwell time is the amount of time a searcher will spend on your page before returning to the search results. If somebody clicks on your website through Google and finds that it is irrelevant with no up to date content, they are likely to immediately go back to the search page. A blog with low ‘dwell time’ informs Google that the page may not necessarily be relevant to the terms they have searched.
Our content team can write informative blogs to help improve your SEO success and bring more traffic to your website. To discover more about how we can help your business, please get in touch today by calling 01798 667167.