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How To Increase Brand Awareness

By Shakira McLay Hodge on April 30th, 2021

Boost Your Brand

Are you looking for ways to increase the success of your business but unsure how? Brand awareness holds the key to getting your business out there and noticed.

If your target audience isn’t aware that your company even exists, they will undoubtedly choose your competitors instead. Focusing on your brand awareness can make a huge difference in the success of your business. But how can you increase brand awareness? We have put together this blog with a range of tips on how you can boost your brand.

What Is Brand Awareness?

The term brand awareness refers to the ways consumers remember your brand. If your business falls into the category of having good brand awareness, audiences will be able to recognise your logo, products, and messages. Essentially, the aim of increasing brand awareness is ensuring that consumers are informed on what your business can offer.

Analyse Your Audience

The first step in increasing your brand awareness is to ask yourself questions about your audience. Without knowing your audience inside out, it is impossible to determine what will appeal to them and ways to target them.

Once you have established who your audience is, you can then create a buyer persona. A buyer persona is a fictionalised typical customer which includes factors such as demographics, habits, goals and their struggles. All of these factors combined will help you to plan how to market to them.

Once you have compiled this information, it should be considered each and every time you come up with a marketing idea.

Driving Traffic

Develop A Voice For Your Brand

Once you know who your audience is, it is important that you are then able to create a voice for your brand, one which will speak to them appropriately. Your brand’s voice is vitally important as it is what will make your business memorable and recognisable.

So, how does your brand’s voice contribute to brand awareness? When you maintain a consistent brand voice across all platforms it will build an element of trust and make your business unique and easily identifiable. When creating your brand voice it is important to make sure that it is both relatable and transparent, to allow the audience to really connect with your brand.

Social Media Presence

The importance of reaching your target audience on a regular basis can not be understated, social media platforms are one of the best ways to do this. By researching your target audience, you will be able to pinpoint which social media platforms they primarily use and create compelling posts for them.

When creating your accounts ensure that you establish the right balance between being professional and relatable. You also need to present yourself in the right way through your posts. Engagement on social media is equally important too. Social media is the perfect way to engage with your audience and provide them with excellent customer service. This simple step can ensure that your brand is generating positive attention, as it highlights the value you place on your customers and your willingness to resolve queries.

Start Blogging

Although blog posts won’t necessarily directly initiate sales, they are the perfect way to provide your customers with more information about your brand, products and services.

Blogs are an ideal way to showcase your expertise to your readers, which can in turn significantly boost brand loyalty, turning readers into customers over time.

Your blog can feature the latest industry or company news, provide the reader with useful tips, or highlight more information on the benefits of utilising your services, there is simply so much to say!

Be Creative With Your Content

The more creative and varied your content is, the more likely you are to appeal to a wider audience. But what does this actually mean?

There is a range of options to choose from when it comes to creating online content, including written posts, videos, images, podcasts and infographics. Each person will have slightly different preferences when it comes to content that they engage with, and their favourite methods can even be dependent on their mood. In order to obtain and maintain interest, it is important that you are always collating new ideas to keep your brand fresh and evolving.

Consider Investing In PPC And SEO

When you invest time in implementing PPC and SEO campaigns, your site will feature at a higher position on Google, meaning that more people will see and therefore become aware of your business.

Again, although your search engine ranking can not determine instant sales, it can undoubtedly increase brand awareness, as more consumers will become familiar with your website.

Increasing Brand Awareness

If you are looking to effectively increase your brand awareness, we highly recommend trying all of the techniques mentioned. Considering brand awareness when creating content for your online platforms can catapult your business to new heights.

If you are unsure of how to tackle any of the steps mentioned, our expert team here at Vooba are on hand to help. Get in touch today to utilise any of our digital marketing services.

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