How to increase your website traffic without SEO?

By Zara Rowden on Jul 19th, 2022

Why you shouldn’t just rely on SEO traffic?

There are many different methods that can help you increase your website traffic. While SEO is an effective method which can help you to achieve an increase in organic traffic and improve your rankings, there are a range of other things you can do to increase your web performance too.

Take a look at our suggestions for increasing your website traffic below.

Repurpose your content

Take your previous most popular content and repurpose it. This could be updating an old blog, making it fresh and relevant, or creatively repurposing an old social media post into a video. Being open to repurposing means you can have ideas in mind whilst creating your content. Repurposing content helps to expand its reach and lifespan, timelessly bringing consumers to your website.

Write relevant content and blogs

Create content that remains relevant. If any of your content is becoming a little outdated, take some time to bring it up to speed. Writing blogs about trending topics is a good way of showing that your brand is on the ball, keeping your content fresh and inspiring. If your audience sees you as someone able to provide them with reliable, up-to-date information, they are more likely to return.

Drive traffic to your website through social media

Social media strategies involve meeting your potential customers where they are most likely to be.

There are an array of social media strategies you can use to drive traffic to your website. Meet your customers on their social media platforms. Most of us scroll mindlessly through Instagram, Twitter and Facebook during those quiet periods of our day. It’s a good way to reel your audience in without them having to search for anything.

Here are just some of the social media strategies that can increase your website traffic without SEO.

Influencer marketing

Building a relationship with your existing audience is important. However, building a relationship with an influencer can help showcase your online store to a brand new audience. You could send free samples of your product to an influencer in exchange for a post on their Instagram.

Build a community

It’s important to be active on your chosen platforms to keep your audience engaged. Asking your followers for their opinions can go a long way.

Respond to comments thoughtfully and encourage conversation. Keeping the comments open on your social media posts gives your audience a chance to easily share their positive feedback too.

Posts with lots of engagement, such as likes and comments, will show up on people’s feeds. Asking your audience questions and leaving the comments open to conversation is a good way to direct traffic to your website through social media.

Engage with other brands

Adding insight to other brands’ posts increases the chance of them returning the favour. It creates an opportunity to form brand partnerships. Publicly communicating with brands in the same industry as you means that those interested in similar products can easily find your business.

Mobile optimisation

Mobile devices account for approximately half of web traffic worldwide. Google even predominantly uses the mobile version of some websites for indexing and ranking. Having an accessible mobile version of your site can bring more traffic to it. Users will stay on the page for longer and it will be easier for them to find what they’re looking for.

Why should I have multiple strategies?

Having multiple ideas and sources means that you have a supply of strategies to keep traffic incoming. You can generate substantial website traffic from SEO, and it is not something to be ignored, but not all traffic is equal. Website traffic is something that can fluctuate based on trends. It is always better to have multiple sources for your incoming website traffic to keep up to date with changing trends in the marketing industry.

If you aren’t somebody that is experienced in SEO, it can be good to get ahead with your strongest strategies. If you have a lot of knowledge on social media strategies, channel your creativity there and see if it works for your business.

Let Vooba creatively increase your web traffic

Here at Vooba, we have a team of creative marketing experts that are ready to effectively increase your website traffic with or without SEO. We can build a strategy to continually drive web traffic to your business.

To learn more about how we can help your business grow, please call us today on 01798 667167.

(+44) 01798 667167