Your Old Blog Posts Can Benefit Your Business
Every piece of published content has a lifespan. That lifespan runs out when people stop consuming it. This is where repurposing comes in. The art of repurposing can bring new traffic to your website and keep your content fresh and relevant.
A plateau in website traffic can happen due to changes in your industry, the way your audience consumes their content and how relevant it is. Repurposing allows you to stay up to date with industry trends and keep on top of what your audience is interested in. It can bring many competitive advantages and help you to stand out from the crowd.
When an old blog post is no longer relevant, repurposing it can help to revive the content and keep your audience coming back for more.
Here at Vooba, our experienced content team has put together some tips on the best ways to repurpose your old blog posts and the advantages of doing so for your business.
Ways To Repurpose Your Old Blog Posts
There are many ways to repurpose your old blog posts. There’s lots of room to be creative when it comes to refreshing your old content and blogs are no different.
We’ve put together some of the best ways to repurpose your old blog posts.
Social Media Posts
Blog content can easily be repurposed into a social media post. Although you are not posting the link to the old blog directly, you can take the relevant information and display it to a new audience. You can recycle the same message that you feel passionate about and summarise the points in a shorter format.
Expand On Old Blogs
Although a lot of blogs are intended to be evergreen, revisiting them can help to boost organic traffic. Information and trends can quickly change, so expanding and updating your old blogs will keep your website relevant. You can fix outdated information, include images and videos, or mention current and trending data.
Repurpose your old blog posts into an email newsletter. Your audience is unlikely to want to consume countless promotional emails. However, repurposed blogs can really keep an audience engaged and interested.
An email newsletter is a reminder of what you do as a business and can reinforce your message. As you are repurposing an old blog, the information will be up to date and relevant. This may instantly teach your audience something new in their inbox or could make them laugh. You could also use this as an opportunity to direct them to the older blog post or to another relevant page on your website.
We all consume information differently and video content can help to reach an audience that prefers to be engaged that way. If your target audience isn’t a group that may sit down and want to read a 1,000 word blog, consider a short 3 minute video to summarise the information. This can help to bring in a whole new audience of people that usually wouldn’t read an article.
Why You Should Repurpose Your Old Blog Posts
Here are just some of the reasons you should be repurposing your old blog posts.
Reinforce Your Business Message
Repetition is an important aspect of marketing. To keep up with the branding of your business, it’s vital to continually reinforce your message. The Marketing Rule of Seven states that customers will need to consume your message approximately seven times before committing to a purchase. Repurposing your old blog posts is a good way to repeat your business message and hopefully encourage your audience to commit to you.
Reach New Audiences
When you repurpose old and ‘forgotten about’ blog posts into a fresh format, you breathe new life into it. This helps you to reach a wider audience that may never have discovered the content before. Some people may have no interest in sitting and reading a blog post, but consume most of their media through podcasts. Repurposing old blogs is a good way to reach this new audience without having to come up with brand new content altogether.
If you know that you have an old blog post on a topic that has recently started trending again, take that outdated content and repurpose it. This will keep your content relevant with what’s happening in the world and can be beneficial when it comes to reaching a new audience.
Search Engine Visibility
Search engines typically prioritise new content on their results pages. They love timely and up-to-date information. Taking elements of old content and refreshing it can mean that your content is more likely to show up on search engine results pages (SERPs). It also gives you an opportunity to use more up-to-date and relevant keywords, which in turn means that your content is more likely to show up.
We Can Repurpose Your Old Blog Posts
If you’re looking to bring some life to your old blogs, we recommend following all the techniques we’ve mentioned above. We understand that it may feel overwhelming thinking about all of the ways you can refresh your old blogs. Here at Vooba, our talented content team is full of creative ideas on how to repurpose your content and can help you every step of the way.
Get in touch with our experienced team today on 01798 667 167. Alternatively, click here to learn more about how we create exceptional blogs for our clients. We look forward to hearing from you.