Making Sure Your Business Is Memorable
To ensure the success of your brand it is vitally important to make sure that your customers remember it. Even those who have never utilised your products or services before need to be able to easily recognise all of your marketing material and link it back to your brand. But how can you make sure that your brand sticks in the mind of your customers? We have put together a number of useful tips to ensure that your business is easily identifiable with your target market and get your strategy right.
Create A Modern And Simple Logo
The first step of formulating your brand is creating a logo that is simplistic and easily recognisable. It is important to make sure it stands out from your competitors and showcases your brand effectively. The design should be straightforward and modern. Once you have created a logo that represents your business, you should include your logo in as much of your marketing material as possible.
Hone Your Social Media Voice
With the ongoing prevalence and continuous growth of social media, it is vital to establish a strong social media presence. However, simply creating and posting content is not enough. You need to ensure that you use a voice that is consistent across all posts and is also appealing to the target audience. Make sure to keep it lighthearted and that your content ties in with current affairs and relevant industry news.
Invest In A Professional Website
The visual appeal and functionality of your website can dramatically influence your customer’s perception of you. It is key to make sure that your website is sticking in the minds of your customers for all of the right reasons. Sleek design, clear and concise copy, good use of brand colours, highly responsive, quick load times etc. All of these factors can make your customers remember your business and website in an extremely positive way.
Compelling Content
The amount of copy on your digital platforms is key in ensuring that your audience can remain engaged, however, as well as this, it is important that the content itself is also completely relevant, informative and impactful. Including compelling content on your digital platforms will undoubtedly set you apart from industry competitors and provide all of the information necessary for customers to understand your services.
Make Use Of Imagery, Graphics And Video
As previously mentioned, it is important to get it right when it comes to the copy on your digital platforms. However, to completely engage your customers and leave a long lasting impression, imagery, graphics and video content can drastically impact your audience members abilities to remember your business. This is because 65% of people are visual learners according to the Social Science Research Network.
Be Responsive
A recent study suggests that 42% of customers who contact a business on social media expect a response within the first 60 minutes. To make sure that this is done, it is important to make sure that you monitor your brand mentions all of the time, even when you are unavailable, this can be achieved with automated replies. This can make both previous and new customers remember your brand for all of the right reasons.
Thank Your Customers When You Can
Showing appreciation to your customers can make a huge difference to not only their perceptions of your brand but also how well they remember it too. This does not mean simply saying thank you, this can be done through ways such as inviting customers to a loyalty scheme, providing them with offers, or even simply providing valuable tips and information which will benefit them.
Remain Consistent And Reliable
Consistency is something that is vitally important when it comes to business. You should always make sure that you deliver on promises. When searching for the best company for them, customers rate reliability highly. This can be done by being completely truthful, sticking to values and communicating thoroughly and effectively.
Do you need assistance?
If all of the information provided seems at all overwhelming, there is no need to worry. You can enlist in the services provide by our talented digital marketing team here at Vooba and we can ensure that your business is memorable in your industry for all of the right reasons.
Get in touch with our digital marketers here today!