What Are The Benefits Of Digital Marketing vs. Traditional Marketing?

By Shakira McLay Hodge on March 8th, 2024

How can digital marketing help your business?

Marketing is a vital element for any type of business. The earliest evidence of businesses using marketing stretches right back to Mesopotamian tablets from 3000 BC. Since then, marketing has constantly been developing, harnessing the power of the latest technology, be it the invention of the printing press, billboards, radio, television or the internet. It is clear that successful businesses prioritise staying up-to-date with the latest methods of communication, utilising platforms to convert their target audience into customers.

Digital marketing applies the tried and tested traditional marketing methods and optimises them for our society’s primary communication platform: the Internet. It is incredibly effective.

When factoring marketing into your budget, it is important to explore all of the marketing options available and spend your money on methods that will make the most impact. How do you know whether to focus primarily on digital marketing or traditional marketing strategies? Read on to discover the digital marketing benefits for business.

What is the difference between digital marketing and traditional marketing?

Digital marketing refers to the marketing of products or services using digital technologies. It includes the following:

  • Social media
  • Organic search (SEO)
  • Paid search (PPC)
  • Email
  • Website content
  • Referral (traffic through other sites)
  • Digital advertising

Traditional marketing refers to marketing that functions offline, covering:

  • Print adverts in magazines and newspapers
  • Radio advertisements
  • Television commercials
  • Billboards
  • Flyers and leaflets
  • Posters

As a result of the continuous, ever-growing nature of the internet, digital marketing methods are often prioritised over traditional marketing methods.

Whilst traditional marketing is still popular and can be effective in certain instances, technology is enabling businesses to connect with their audience like never before.

The internet is increasingly used for purchasing products and finding services, meaning digital marketing is becoming a non-negotiable element of successful business promotion.

What are the benefits of digital marketing?

Digital marketing presents unique benefits that traditional marketing strategies simply cannot accomplish. Here are four valuable advantages of choosing digital marketing to promote your business:

  1. Higher levels of customer engagement
    Digital marketing offers exceptionally high levels of engagement for customers, whether on social media channels, via email, or through your website’s contact page. Your customers can now connect with you instantly.
    Engagement with your brand builds trust and initiates loyalty. Increased interaction also allows you to determine the precise requirements of your customers and make alterations to reflect them. Fast communication will significantly benefit your audience's perception of your company.
  2. Ease Of Measuring Results
    When trying new marketing strategies, knowing how effective they are is vitally important. With traditional marketing, it is challenging to determine how much of an impact your brochures, adverts or fliers are making, which can lead to unintentionally repeating the same mistakes numerous times. However, online advertising provides helpful metrics to measure the success of your digital marketing campaign.
    Measuring the results of your digital marketing campaigns is simple. Digital marketing metrics include information such as how many people are visiting and leaving your website and the number of successful conversions. This feature provides you with large amounts of data to use when testing and tweaking your strategies.
  3. Wider Audience Range
    A significant restriction of traditional marketing is the limitations it has with regard to audiences. It is difficult for traditional marketing to reach beyond local or regional audiences. Digital marketing solves this issue.
    Digital marketing allows you to create custom campaigns that reach different cities or even countries while simultaneously refining your audience demographic by factors such as age, interests, and behaviours, enabling you to target your ideal audience with remarkable precision.
  4. Less Expensive Yet More Effective
    The return on investment you experience from a marketing campaign is determined by whether or not your strategy is effective. You are more likely to generate a much higher ROI using digital marketing than traditional marketing because it is much cheaper and reaches an exceptionally wider audience. If you are looking to spend less and gain more, digital marketing offers the ideal solution for you and your business.

The benefits of hiring a digital marketing agency

Nowadays, almost everyone uses the internet daily. People are used to communicating via email and social media and looking up businesses on Google.

However, the volume of people and companies on the internet means it is difficult to stand out and make the most of the platform. By hiring a digital marketing agency, you will benefit from the knowledge of experts who are practiced at cutting through the noise and successfully promoting your business online.

Impactful digital marketing requires dedicated time and skill. At Vooba, it is our expertise.

Let us take care of creating a fantastic online presence that showcases your products and services, allowing you to focus on growing your business for your new customers.

Get In Touch With The Experts

If you are ready to experience the benefits of digital marketing, the expert team here at Vooba are on hand to help. We would love to advise which digital marketing services would benefit you most based on your industry, target audience and goals.

With limited risk and great rewards, utilizing digital marketing for your business is a no-brainer. What are you waiting for?

Send us a message using our contact form or give us a call at 01798 667167. We look forward to hearing from you!

(+44) 01798 667167