Digital Marketing Vs Traditional Marketing
Marketing is a vital element to factor into your budget for any type of business, however, it is also important to explore all of the marketing options available and spend your money on methods that will make the most impact. So, how do you know whether to focus primarily on digital marketing or traditional marketing strategies?
As a result of the continuous ever-growing nature of the internet, digital marketing methods are often prioritised over that of traditional marketing. Whilst traditional marketing is still popular and can be extremely effective in certain instances, technology is enabling businesses to connect with their audience like never before. This is why digital marketing is becoming increasingly crucial for businesses as the internet is becoming more and more widely used for purchasing products and services.
In this blog, we discuss all of the benefits that come with factoring digital marketing into your budget.
What Is Digital Marketing?
Digital marketing refers to the marketing of products or services using digital technologies. It includes the following:
- Social media
- Organic search (SEO)
- Paid search (PPC)
- Referral (Traffic through other sites)
- Digital advertising
The Benefits Of Digital Marketing
Unlike traditional marketing methods, digital marketing presents the following benefits:
Higher Level Of Customer Engagement
Digital marketing offers extremely high levels of engagement for customers, whether that is on social media channels, via email, or through your website’s contact page, your customers are able to instantly connect with you.
Engagement with your brand not only increases trust and initiates loyalty, it also allows you to see the requirements of your customers and make alterations to reflect them. As well as this, it ensures that any queries or issues that your customers may have can be solved in an extremely timely fashion, which can significantly benefit your audience's perception of your company.
Ease Of Measuring Results
When trying new marketing strategies, knowing how well they actually work is vitally important. With traditional marketing it is extremely difficult to determine how well your brochures, adverts or fliers are making an impact, which can lead to making the same mistakes numerous times.
With digital marketing however, measuring the results of your campaigns is simple. You are provided with information such as how many people are visiting and/or leaving your website and how many are converting. This provides you with large volumes of data to work with when testing and tweaking your strategies.
Wider Audience Range
One of the biggest restrictions that comes with traditional marketing is the limitations with regard to audiences. It is difficult to go beyond local or regional audiences, however, with digital marketing this is not the case.
Digital marketing allows you to create custom campaigns that reach different cities or even countries, so this method is much less limiting in this sense. Being able to target more people will inevitably lead to more brand awareness and conversions.
Less Expensive Yet More Effective
When it comes to marketing campaigns, your return of investment determines whether or not your strategy is effective or not. Digital marketing generates a much higher ROI because it is much cheaper than traditional marketing methods and it reaches a much wider audience. So, if you are looking to spend less and gain more, then digital marketing offers the ideal solution for you and your business.
Get In Touch With The Experts
If you are sold on opting for digital marketing for your business based on all the benefits mentioned throughout this blog, the expert team here at Vooba are on hand to help. We can provide you with advice on which digital marketing services would be most beneficial for you based on your industry, target audience and goals.
With limited risk and great rewards, utilising digital marketing for your business is a no brainer, what are you waiting for? Get in touch today to find out more.