Marketing tips for small businesses

By Zara Rowden on 21st January 2023

We all have to start somewhere. Having an online presence for your brand will help you get your voice heard and attract potential customers. If you’re a small business owner with little experience in marketing and without any kind of significant budget, you may be wondering where to begin.

If you’re stuck for inspiration and need help getting started, Vooba can help your business begin to thrive. Our experienced team can help you establish your brand, generate sales and drive business growth. Let us talk you through some of our top marketing tips for small businesses in 2023.

Research your competitors

What can you offer your customers that your competitors can’t? What sets you apart from the rest?

One of the first things you should do as a small business is research your competitors. What your competitors are doing will help you not only to stay up to date with current trends in the market, but also give you inspiration for your next move.

You can learn from how your competitors are marketing their products. Learn from their strengths and their weaknesses and take the time to figure out where your gap is within the market. If you see something working for them, think about how you can apply their techniques to your business. If something isn’t working for your competitors, think about how you could offer people what they are lacking. Use them as inspiration.

Go to networking events

Attending a networking event is a great way to find new business opportunities and build relationships with others in your industry. Face-to-face networking can go a long way. Although social media is one of the first ways you may consider building up a network, nothing beats making a good first impression in person. Networking events are a great way to build your reputation and meet new people.

Understand the power of your existing customers

Existing customers are precious because you know that they already like your brand. It’s easy to get caught up in trying to attract new customers but your existing customers are your biggest advocates. Once a customer has made a purchase, you should never stop trying to appeal to them.

There are many benefits that come with keeping loyal customers. Once you’ve built a trustworthy relationship with your repeat customers, they may be more likely to refer their friends and family to your products. They will become the advocates that will help you bring in new customers.

65% of your sales will come from existing customers.

Get personal with email marketing

Email marketing is an easy way for small businesses to communicate directly with new and existing customers. You might think that social media is the best way to engage with your customers but email marketing can be just as effective and achieve results that are just as impressive.

Your emails will be delivered directly to your customer’s inbox, making it a personal experience. You will be able to start your email with your customer’s name which will make them feel valued and more likely to engage with your content.

You can use email marketing as an opportunity to wish your customers a happy birthday, even offering them a promotional discount on their special day. You could even recommend products based on what the customer has already purchased.

Email marketing is a great way to create a personal relationship with your customers. When they sign up for the mailing list, you could also include a form that asks them questions about themselves. You can then use this information to target those specific demographics.

The benefits of SEO for small businesses

SEO (search engine optimisation) can help you see impressive and measurable results without needing a massive budget. Expanding your small business on a local and global scale may take time but with SEO, you could begin to see results within as little as three months. As most consumers rely on online content to get most of their information, it can’t hurt to boost your ranking on search engines to grow your business and increase your revenue.

There are many benefits to learning SEO as a small business or working with an agency that specialises in it, such as:

  • Target specific demographics
  • Reach customers on a larger scale
  • Encourage visitors to stay on your website longer
  • Get search traffic by ranking on search engines, rather than paying for ads

To discover more about the benefits of SEO and how working with Vooba can help you expand your small business, please click here.

Grow with Vooba

If you’re a small business looking to grow with your customers, let us help at Vooba. We are an experienced team of creative individuals that have all the knowledge you need to get your business up and running.

Discover how we can help you drive sales and impress both new and existing customers by getting in touch with us today. Call us now on 01798 667 167 to find out more about our marketing tips for small businesses. We look forward to hearing from you.

(+44) 01798 667167