Planning Your Christmas Marketing Campaign

By Zara Rowden on October 14th, 2022

Creative Christmas Marketing Strategies

You may not be feeling festive yet, but it won't be long until it's that time of year again. The earlier you start planning your Christmas marketing campaign, the better. With bright lights, huge trees and gift planning in motion, Christmas time is the most vital sales period for many businesses. Consumers spend on average almost £740 more in December, which is 29% more than in a typical month.

Keep reading to discover some of our tips for planning a successful Christmas marketing campaign.

Christmas Gossip

Get Planning Your Christmas Marketing Campaign Now

Thinking about your Christmas marketing strategies as early as September will help to ensure a successful campaign. In a season where people are looking to spend their money on the people they love, planning ahead can maximise your sales. Waiting until the end of November to start planning your campaign is a mistake. Adding Christmas to your online presence now will put you at the forefront of your customers' minds this festive season.

Expect A Visit From Christmas Past

Review last year's Christmas marketing campaign. What worked and what didn't? Was there a particular email that encouraged more sales? Analyse which social media posts gained the most traction. Looking into your previous performances will give you some insight into what to include next.

It's important to stay up to date with industry trends and meet your target audience where they're at. Since the COVID-19 pandemic, 75% of UK shoppers now shop mostly online. Having an impressive online presence is likely to reach a wider audience. You want online shopping to feel like shopping in real life but without any of the hassle. Keeping up with similar developments each year will help you understand the mindset of your consumers.

Decorate Your Website For Conversions

Analysing your homepage can help to achieve higher conversions. This is no different for the Christmas period. If a consumer is looking for Christmas presents and they land on a website with no reference to the festive period, their interest may wane.

Giving your landing page a bit of sparkle for the festive season will make your visitors more likely to stay with you. Attract customers the first time they land on your homepage.

Ensure that your website matches the aesthetic of Christmas. You can do this by including an attractive Christmas colour scheme throughout the site like red, white and black or including animated backgrounds like snow falling. You may even wish to include a Christmas countdown button on your homepage to build on the excitement.

Pick Up The Christmas Tab

Christmas At Work

Make it clear that your website has features for the festive period by adding a ‘Christmas' tab to the menu header. Identify unique and relevant items on your website that users can easily find under this tab. Once a page like this has been created, it can then be promoted in the build-up to Christmas. You may also wish to use this page as a landing page for PPC and link to it through your email campaigns to boost conversions.

All of these things will incite a warm, homely and fuzzy feeling in your visitors. Decorating your website for the relative time of year can lead to higher conversions.

Christmas Campaign Ideas For Social Media

Christmas is an opportunity to be creative with ideas for your social media campaign. There are many things you can do to drive people to your business from social media posts, such as:

  • Run giveaways and competitions in the theme of an ‘advent calendar' - a small competition or giveaway a day
  • Encourage your followers to share pictures of their Christmas products on Instagram using your brand's hashtags
  • Run advertisements on social media platforms like Facebook, Instagram and Tik Tok

Through the use of social media, there are many ways to be creative. You can choose exactly which platforms to run your Christmas marketing campaign and deliver it consistently, in line with your branding, throughout.

To learn more about how we can help run your Christmas social media campaign at Vooba, click here.

PPC Keyword Research

PPC keyword research consists of using advertising at the top of SERPs to attract immediate traffic to your site. PPC costs money, and no business wants to be paying for clicks from people who aren't likely to follow through with a sale. That's why it's crucial that you carry out sufficient PPC keyword research to find the right set of keywords to attract new clients to your site.

When conducting online research for both SEO and PPC campaigns, it's important to look for keywords that are as clearly defined as possible. This will narrow your search, meaning you're more likely to appear in the most relevant SERPs.

Consider Ranking For Christmas Keywords

Around Christmas time, you'll need to make sure you're ranking for the right keywords. Research your keywords thoroughly and compare them to last year's rankings. Do enough competitor research so that you can see what keywords they are ranking for.

It's best to plan ahead with SEO for Christmas time to make sure you gain visibility through search engines.

Let Us Add Some Christmas Cheer To Your Campaign

Is your Christmas marketing campaign in place and ready to go? If not, let us help you. Here at Vooba, our team of creative individuals are ready to work with you. We can help you form effective marketing strategies that drive leads and conversions to your website during the festive period.

Let us show you what we can do for you this Christmas. Get in touch with our friendly team today on 01798 667167 or email [email protected]. We look forward to hearing from you.

(+44) 01798 667167