The beginning of the new year is the perfect time to evaluate your current marketing strategy and consider changes to kickstart your business into 2021. It may be difficult to decipher which areas of your strategy need to be adapted, especially considering that the digital marketing world is continually evolving, luckily the expert team of digital marketers here at Vooba are on hand to help.
In this blog, we highlight the importance of refreshing your plans in the new year. If you are interested in learning how to improve marketing strategy, here are five steps that will help you revamp your branding strategy and have up-to-date marketing throughout the year.
1. Consider brand identity
Of course, your brand is not just a logo or an aesthetic style, it encompasses every aspect of your business. However, these two elements greatly influence the overall experience of your customers. Brand identities dramatically influence the audience's perceptions of companies and are the initial tool for gaining trust. Take an honest look at the creative aspects of your brand and ask yourself the following questions:
- Is our brand modern and relevant?
- Does it fit with the personality we want to project into the market?
- Are there any adjustments that need to be made? Update it? Completely transform it?
At Vooba we can help you alter parts of your branding, or help you to rebrand your company completely. We will work with you to achieve results that convey your brand in the best ways.
2. Get your business out there
Your branding may be perfect, and your services and products are exactly what your audience are looking for, however, if you are not successfully reaching your audience online, this may not be reflected in your sales.
Social Media, PPC and SEO are all digital marketing methods that can put your company name and site at the top of the search engine or feed, getting your name out there, and providing you with the leads that you deserve.
We offer all of these services as well as the knowledge and experience to advise you on which services are the most beneficial for your specific industry too. Our team will help to create a bespoke marketing campaign which suits your business needs, goals and budget, to help you get the most from your marketing.
3. Explore your industry
Just like fashion trends evolve over time. Markets change, competition adapts, and your strategy must follow suit. Each and every industry will undergo changes over time, which requires the implementation of new digital marketing techniques too.
This doesn't mean that your business has to reinvent itself constantly, but rather that it has to adapt from time to time the way it interacts with the market, and the goals it pursues.
The first step is to understand the trends that are influencing your market today. Are other companies in your industry gaining leads through implementing digital marketing strategies that you have never considered? Then you must take action too and establish your presence in the same way. Carrying out competitor research is an excellent way of ensuring you don’t fall behind.
4. Gain feedback from customers
Successful brands are those whose goals align with the expectations of the company's current customers. For your brand to remain healthy, you absolutely need to understand how you are seen in the market.
It couldn't be simpler: check online reviews, search engine results, articles and social media mentions to find out if people are talking about you, what people like about your brand and what that you need to improve. It could also be as simple as asking each customer for feedback after they use your service. They are likely to notice areas of improvement and point out areas that are working well too.
5. Track and measure
The importance of tracking and measuring the success of your current marketing campaigns and online engagements can not be understated. This, combined with the number of sales is the only way of knowing how well your marketing strategies are working, and whether or not you are reaching your audience in the right ways.
Here at Vooba we can provide you with regular updates on the success of your campaigns, allowing you to clearly see fluctuations and learn what marketing methods really work for your audiences.
Speak to the experts
If you would like some help with your own marketing campaigns, get in touch with a member of our team today! Give us a call on 01798 667167.