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Social Media Picture Sizes

By Steph Welch on Feb 1st, 2019

Social Media Dimensions

Forget the word count, it’s all about the visuals in 2019. Video and imagery are a key area for social media marketers to focus on. Whether its building your business or personal brand you need to consider the best imagery and keep it consistent across social platforms. This is not as easy as using the same image on every platform, as each has its own social media image size guide.

Social sizing is always updating to accommodate for the ever changing way we interact with social media. To make sure you are up to date with the best practices for social image sizes we have put together this handy guide for 2019. See the social media picture sizes guide below.

Instagram Image Size Guide

Now owned by Facebook, Instagram comes second to Facebook in the Social Media popularity contest. But its power is growing and with more than 500 million active users and a focus on visual it is predicted to continue to grow in 2019.

Instagram is based on a grid so the standard image aspect ratio has always been 1:1, however portrait and landscape images are now supported too. In 2016 Instagram introduced insta-stories which quickly took off for personal accounts and is another great tool for marketing.

Unlike Facebook and Twitter, Instagram does not have a cover image, so you need to communicate what your business offers through the profile picture and bio. It is recommended to use your brand’s logo as your profile picture so you profile is instantly recognisable when users are searching for you.

Profile Picture
110px by 110px
1:1 aspect ratio

Grid Posts
Square - 1080px by 1080px
Vertical - 1080px by 1350px
Horizontal - 1080px by 566px

Stories
1080px by 1920px
9:16 aspect ratio
4gb file size limit
(note: same as snapchat size)

Social Media Picture Sizes

Facebook Image Size Guide

With billions of people using Facebook every month it still holds on to its crown as the largest social media platform. Facebook offers targeted advertising to help you find new customers and build lasting relationships with them. So as an essential marketing tool it’s important you use imagery effectively to present your brand in the best way.

For the most part you can use any size image for facebook standard image posts. But for the images such as cover photos, event images and so on, designers should take into consideration the recommended sizing to make sure important elements don’t get cropped out.

Around 75% of Facebook users in 2018 were scrolling on mobile devices. As with Website Design it is now so important to design with mobile users in mind. When uploading your images to Facebook, following the sizing provided, check to see how this works on mobile too.

Profile Picture
180px by 180px
scales to:
170px by 170px on desktop
128px by 128px on smartphone
32px by 32px as a thumbnail

Facebook Cover Image
820px by 360px
This is the recommended size, in order to make sure nothing gets cut off on mobile devices keep all the features of the image, text and graphics etc, within the safe zone, 90px from the sides, 24px from the top and bottom.

Stories
1080px by 1920px
9:16 aspect ratio

Facebook Link Previews
1200px by 630px
16:9 aspect ratio
(images too small will appear as a square)

Facebook Image Shares
Recommended upload size:
1200px by 630px
40:21 aspect ratio
Images with a max width of 470 pixels will show in feed Will appear on page with a max width of 504 pixels. May scale up to 1:1

Social Media Dimensions

Twitter Image Size Guide

Imagery on twitter is the best way to catch the eye of your customers and increase engagement. Use images to personalise your page and show off your brand message. When choosing your imagery, whether you are creating it yourself or using stock sites, make sure its images that stand out. The more unique, fun and colourful they are the more people will want to share them.

Profile Photos
400px by 400px

Cover Photos
1500px by 500px
3:1 aspect ratio

Link Previews
800px by 418px
1.9:1 aspect ratio

LinkedIn Image Size Guide

As with the other profiles visuals are what grab users attention on LinkedIn, whether it’s on your personal profile or business page. LinkedIn is the platform that users tend to spend the least time on. So If you want to attract leads and make connections draw them in with short snappy posts and some great imagery. Using the image size guide below to for the best results, and remember to test on multiple devices to make sure it works for desktop and mobile users.

Profile Picture - Personal
200px by 200px
1:1 aspect ratio
10mb maxium

Profile Picture - Business
300px by 300px
1:1 aspect ratio
4mb maximum

Cover Image - Personal
1584px by 396px
129:8 aspect ratio
4mb maximum

Cover Image - Business
1536px by 768px
2:1 aspect ratio
4mb maximum

Image Posts
Desktop - 1200px by 1200px
Mobile - 1200px by 628px