The Importance Of Web Design

By Lauren Benham on December 18th, 2019

The Importance of Web Design and How a Good Website Can Impact Your Business

Your website is often the first impression of your company that your customers receive so a well-designed, easy to navigate website is essential to growing your business. Here, we take a closer look at the reasons why web design is important.

Importance Of Web Design

Why is web design important?

If a website is unattractive and slow to respond, it immediately gives an unfavourable impression of you and your products or services to your potential customers. This can quickly damage confidence in your brand and undermine your efforts at building relationships with your audience. We’ve identified 4 key benefits that underline why responsive web design is important:

  • A well-designed website is key to a successful SEO strategy. The way a website is constructed tends to influence how you refresh it by publishing content and this affects how search engines analyse and rank your website. This is essential to ensure that your company is near the top of the page of search results.
  • Builds confidence and engages with your audience. A badly designed website or one that seems to be out of date does not inspire trust but rather the opposite. The better designed your website is the longer customers are likely to remain on it, which in turn boosts sales and other marketing opportunities.
  • Keeping up with your competitors. The internet plays a vital role in today’s business world and most owners of companies see investment in website design is essential. A website that is not updated regularly or that simply looks unprofessional will not inspire confidence and a prospective customer will quickly move on to one that works smoothly and is more aesthetically pleasing.
  • Helps to build your brand image. If your brand is evolving but your website is not updated, this creates an inconsistency in the way your company is viewed and this will reduce your brand’s trustworthiness. The website should be designed with consistency in mind, with the choice of colours, fonts and layout all playing a part.

The benefits of web design: how to design a high-quality website

Let's look at the importance of website design in more detail. Why is web design important and what are the key features?

Easy to navigate

Visitors to your website must be able to find the information they need quickly and easily. If customers can’t find what they’re looking for straight away, they’re highly likely to abandon their search and move on to another website.

Responsive with any device

A responsive design means that visitors can engage easily and have a positive experience when they view your website, regardless of whether they are accessing it on a PC, tablet or smartphone.

Relevant visuals

The use of images and video to enhance the text of your website offers one of the key benefits of web design. However, to boost customer engagement, visuals must be relevant, The website design should be generally well balanced and easy to read, without too much emphasis on either images or text.

High-quality content

Content should always be well written, providing the viewer with worthwhile information, and the style of writing should be consistent with your brand image.

Drive sales with an effective call to action

A thoughtfully designed CTA button is the secret to converting visitors to customers and boosting your sales.

Why responsive web design is important

If your website has a slow page speed and generally feels slow and clunky your audience is likely to become impatient and turn elsewhere to find what they’re looking for.

The importance of website design: professional digital design at Vooba

Whether you’re updating your website or looking for a complete redesign, we understand the importance of website design. Our professional digital design team is here to help you achieve your goals and grow your business. To find out more, contact us today.