What makes a good company website?
Your website is your shop front. It’s the first thing that people will see and will establish what their first impressions might be. Yet, many business owners will find themselves wondering just exactly what makes a good website and how they can make sure theirs is performing at its best.
A good website is clean and well-designed, and easy for the user to navigate, but why is it so important and what exactly does this mean?
It's vital that your homepage is both functional and also offers excellent aesthetics. In fact, having a good website could be the deciding factor in achieving or losing a sale. The importance of quality web design can not be understated.
So, what makes a good company website?
Each page of your website should have a clear purpose, whether it's to inform users about your brand, display your products or advertise your contact details. Try and put yourself in the shoes of your clients and ask yourself what they would look for in your business.
Beautiful colour schemes
Great colour schemes which support your branding can really lift a website to the next level. An accent colour is an effective way of highlighting your company branding in a way that is subtle, and not too overpowering.
A strong, consistent message
A strong message is a core part of what makes a good website design. It is an effective way of capturing the attention of users. Concise headlines, succinct bullet points using carefully chosen phrases will reinforce your company's positive image in a framework that is repeated throughout the website creating an integrated and cohesive feel.
A quick loading time
No one wants to wait around for images and videos to load, which is why your website needs to be fully loaded in a matter of seconds. You can help to speed things up by optimising image sizes, which is something that we will do as part of your SEO campaign too.
A sleek, modern appearance
Having a website which is fresh and modern in appearance will improve the impression visitors have. It’s important that each aspect of the site fits your branding and reflects the vision you have for your company.
Great user experience
Every aspect of your website should work effectively. Menus should be simple and pages should be clear to navigate. Links that are broken and redundant pages with no new content leave users feeling frustrated and disappointed - the last thing you want potential customers to be feeling! Ensure that your site is fully functional and enjoyable to use to avoid deterring users from clicking through.
Mobile and desktop responsive
These days, just as many people use mobile devices to access the web as laptops and PCs; and this is a trend that is set to rise. When considering what makes a good website design, it is essential that your website is mobile responsive or you could risk missing out on a lot of your potential audience.
Safe and secure
People are understandably reluctant to engage with a website that poses a security risk. You need to convince users that leaving their personal details won't leave them vulnerable to hackers and cyber-criminals. There are many ways you can secure your website. Contact Vooba for the latest information and advice about website security and all other aspects of what makes a good company website.
A good website can transform your business. Do you want to find out more? Get in touch with our team today!