It’s impossible to deny the impact that social media can have on your business. Social media is limitless. You can reach people all over the world and have a positive, or negative, impact with everything you post. It can be used to either switch off after a long day at work; you’ll catch yourself endlessly scrolling down Facebook, subconsciously absorbing random information without even realising it. It’s also not uncommon to use social media platforms to learn about what’s going on in the world around you. Social media can be used to talk about our personal lives, or spread news from all around the world and can really grow your audience. That’s the impact of it. As social media is taking more and more control over what media we consume, it’s important to know which platforms your audience are using to be able to reach them effectively.
Understanding Where Your Audience Are Hanging Out
Establish your own demographic
When starting a business one of the first things you’ll be doing is figuring out your target audience. Think about their interests, the way they spend their time and what they’re looking for from your product. If what you’re putting out there is typically consumed by those that are younger, consider reaching out to them through Snapchat. The younger demographic tends to be drawn towards more visual platforms too, such as Instagram and Snapchat. If your audience is typically older, consider Twitter or Reddit. There’s so many different ways to reach people through social media that when it comes to growing your audience, the possibilities are endless.
Don’t underestimate the power of Facebook.
Facebook is still one of the most popular social media platforms today. Although it was first founded in 2004, it is still one of the most popular ways to reach an audience. It has billions of active users, all of different ages, with so many different ways of reaching them now. There’s Facebook Video, Facebook Marketplace, the ability to purchase ads to appear down potential customer’s newsfeeds. The possibilities are still endless with Facebook, despite it not being the most current trend.
Do research on your demographic.
The best thing you can do is look at who is already consuming your content. Look at their age, location, their interests. There’s many factors that can play into what social media they use. Look at your current target audience, what they’re posting about and sharing, then use them to guide you. Your social media target audience will be those that are buying your product or consuming your material, so figure out who your audience are and then you know what channels to hit.
Look at the type of content you create.
The type of content your business creates will have an impact on what audience it forms and will determine which social media platforms you should be using to draw a target audience in. Aside from figuring out your demographic, the content you create could be reaching a bigger audience depending on what the type of content it is. For example, if you are a media related business and your audience wants videos, then TikTok is something to look into. Even if you think your audience is older than TikTok’s key demographic; the videos can still be shared or posted onto your other platforms, but TikTok is a good creative base or hosting spot for video content. TikTok’s key demographic also might be older than you think, as they have catered towards Gen Z which is surprisingly ages 6-24, but are reaching much further. Your audience will be on social media, there’s no doubt about it. Which is why it’s important to figure out exactly what platforms they are using and the best way to reach them.
Look at your competitors and see what they’re doing.
Staying up to date on what your competitors are doing to be successful will enable you to make similar moves. If one of your competitors has a huge following on Instagram, think about why. Are they regularly posting competitions on their stories? Are they posting at a specific time each day? If you have a similar audience and your competitor’s Instagram has really taken off, it’s definitely a good idea to follow in their footsteps. The chances are, your audience is going to want you on Instagram too. It’s also a good way to see what accounts your followers are following and from that you can use your knowledge to help keep them engaged. LinkedIn is a great way to follow what your competitors are doing, whilst providing some industry insights.
Not sure where to start with social media?
Our highly skilled digital marketing team at Vooba are ready to help you connect with your audience online. If you’d like to know more, get in touch with our team today.