Why are blogs important for your website?
One of the best ways to make sure your company gets a high ranking in the search engines is to start blogging.
Whatever the question, Google has an answer and for most people, this is their first port of call when trying to find the information they need. If you want customers to discover your website, it needs to show up on Google results pages. One of the best ways to achieve this is to create a blog and update it regularly with high quality, informative articles. This will really improve your chances of your website being ranked highly. In this blog post, we take a look at the powerful advantages of blog writing for any website.
How does writing a blog post help you to connect with your customers?
One of the most important benefits of blogging is the way in which it helps you to build a relationship with your customers.
Writing a blog post that provides valuable information for your audience means that your readers are more likely to share the article, driving more traffic to your website. They are also more likely to return to your website themselves to read more of your blog content and this also gives you the opportunity to encourage them to sign them up for things like newsletters.
Writing a blog also gives you the opportunity to develop your brand identity by creating a distinct voice. Whether you're looking to appear as more formal and corporate, or informal and chatty, there’s no right or wrong way to write your articles, but your tone of voice should chime with the company’s core values. This is a great way to express your company’s way of thinking and philosophy.
When you create a blog that provides customers with product information or know-how and tips, you are building trust and confidence in your brand and ultimately this is even more important than your search engine ranking. You are establishing and maintaining a relationship with exactly the people you need to reach.
How does a blog keep your website current?
One of the key benefits of blogging is that it's an easy way to keep your website refreshed and current. Search engines such as Google don't want to direct searchers to websites that are no longer active so updating your website regularly is essential. It tells the search engines that your organisation is still current. You may not want or need to update your main pages very often so writing a blog is an easy way to add fresh content to your website on a regular basis.
A regular blog or newsletter has the further advantage of building consumer trust and confidence. If your site hasn’t been updated in a while, the information you provide could be out of date or the company could even have gone out of business - there’s no way for your audience to tell.
How does blogging keep your potential customers on the website for longer?
While it’s not openly acknowledged, it’s clear that Google takes the amount of time that visitors spend on your website into account as a ranking factor. A visitor arriving via a Google search that has directed them to your blog post providing them with the information they are seeking is then more likely to linger and read the rest of your website.
A well-designed website with a logical layout that is easy to find your way around will be more attractive to your audience and allow you to convert your visitors into leads. Build calls-to-action or CTAs into your blog. These can be in the form of internal links to product pages, an ebook to download, or free offers and discounts.
How Can Vooba Help?
Here at Vooba, our Content team work hard to produce excellent content for our clients across a vast range of industries. We understand that writing the right blogs takes time and so we are delighted to be able to take the difficulty out of things by creating the best blogs for each of our clients. Designed to meet your brand guidelines, we can create regular content which will engage your audience and drive more traffic to your website.
Looking to find out more? Speak to Kim, our Head of Content, today.