Why publish an eBook as part of your marketing strategy

By Emma Healy on April 15th, 2024

How to use an eBook to build your brand

As digital marketing experts, we know how to creatively and strategically build our clients’ brands.

In the ever-changing digital space - where competition is fierce - it is vital to take a multifaceted approach to developing your brand.

So why publish an eBook? Although it may not be the most obvious tactic, creating an eBook can be a powerful way to build your brand and offers many benefits. It can:

  • Boost audience engagement
  • Showcase your expertise
  • Offer solutions to consumer pain points
  • Educate and provide valuable insight to your audience
  • Establish your brand or business as an authority in your industry

In this blog, we’ll take a closer look at how to create an eBook to sell and whether this is the right decision for you.

Is an eBook a good way to promote my brand or business?

To help determine whether an eBook is right for your marketing, it’s worth considering the following:

  • Your sector - If you operate in the following sectors - or related industries - you could find eBook creation to be particularly worthwhile:
    • Professional services - consulting, coaching, legal services, accounting or financial planning
    • Tech - software developers, IT services providers or startups
    • Health and wellness - personal trainers, nutritionists, therapists, and holistic practitioners
    • Retailers - fashion, interiors etc
    • Academic and educational institutions
    • Marketing agencies
    • Charities and not-for-profit organisations
    • Entrepreneurs
  • Audience relevance
    Would your target audience be interested in an eBook?
  • Showcase your knowledge
    Can you position your brand as a thought leader in your field? Informative content can help to build trust and credibility with your audience.
  • Lead generation
    An eBook can be a passive revenue stream, if you decide to charge for downloads. However, offering it as a free resource - for example, in exchange for contact information or a meeting - can grow your email list and nurture leads.
  • Brand awareness
    eBooks can promote your brand by allowing you to connect with a wider range of potential customers.
  • Education and insight
    If your brand, product or service provides educational content or solves problems, an eBook can be an effective way to emphasise that you are a helpful resource.

In summary, creating a good eBook takes time, skill and planning but it’s worth it if the content aligns with your wider marketing strategy and target audience.

Still wondering how to use an eBook to promote your brand and business? Call our friendly team today on 01798 667167.

man working on laptop

How to create an eBook

Knowing how to create an eBook might seem daunting, but we’ve broken it down into manageable steps:

Understand your audience

  • Define your target audience
  • Create audience personas to identify pain points or needs
  • Tailor your content to resonate with your target audience

Set objectives

  • Define the goals of your eBook
  • Align your objectives with your overall marketing strategy
  • Identify key performance indicators (KPIs) for measuring success

Select the right topic

  • Choose a strong and valuable topic
  • Ensure the topic aligns with your expertise, brand and product/services
  • Consider a trending topic to maximise engagement

Plan your content creation

  • Develop a structure for your eBook
  • Consider assigning specific sections to different experts based on their knowledge
  • Consider a professional content writer to ensure written content is compelling, engaging and on-brand

Design and branding

  • Establish a cohesive design theme to reflect your brand
  • Include your logo and other brand identifiers
  • Consider a professional designer to ensure your eBook is visually appealing and consistent with your brand


  • Include multimedia elements, e.g. videos, infographics or interactive graphics
  • Nurture reader engagement with clear calls to action
  • Encourage social sharing to increase visibility

Check and proofread

  • Thoroughly check and edit to ensure the clarity and coherence of your eBook
  • Consider a professional proofreader to eliminate errors
  • Maintain a consistent tone to reflect your brand message and persona


  • Choose relevant channels for eBook distribution - e.g. website, third party websites, social media, email and so on
  • Implement a targeted campaign to promote your eBook and boost reach
  • se your existing marketing channels to maximise your eBook’s visibility


  • Use tracking tools to monitor eBook downloads and engagement
  • Measure the impact on brand awareness and audience perception
  • Refine future brand-building strategies


  • Encourage your readers to provide feedback
  • Use their feedback for future eBooks and related content
  • Develop your marketing approach based on insights provided

Why outsource your eBook creation to us?

Outsourcing eBook creation to a digital agency like Vooba can offer various benefits, including:

  • Experience and in-depth knowledge
    Our digital marketing agency has a skilled team with expertise in content creation and strategy. We understand the complexities of creating content that will resonate with your target audience.
  • Market insight
    We keep abreast of industry trends, ensuring that your eBook will align with current market demands and engage your audience effectively.
  • Time-saving
    By outsourcing your eBook, you can focus on your core activities and competencies while we handle the creative process.
  • Skilled designers and technical professionals
    As well as copywriters, our agency brings a team of talented designers and technical experts to your project for seamless and hassle-free delivery.
  • Efficiency through economy of scale
    We can handle your project in-house, making it more affordable than maintaining your own team for a single project.
  • Make a great impression
    We produce compelling and professional on-message content that is well presented, reflecting positively on your brand.
  • Distribution strategy
    We understand the established channels for content distribution. We can also leverage social media, email marketing and more to boost the reach of your eBook.

Call to discuss your eBook project!

With a commitment to quality and innovative ideas, the fresh thinking team at Vooba has writing and technical expertise that is invaluable for your eBook.

As well as eBooks, we can assist you with a broad range of written content for your marketing strategy, from engaging blogs to search engine optimised web copy.

For all enquiries, please contact our team on 01798 667167.

(+44) 01798 667167