Case Study Emerson Cranes

The Brief

Emerson Cranes is the leading crane hire company in both London and the South of the UK. Known for being expert lifting specialists, they offer both crane and contract lift hire. They first approached us in 2018 to help them build up a stronger online presence within their industry and generate leads.

Utilising our many years of expertise we created bespoke PPC, SEO and Social Media strategies to increase website traffic and ultimately drive goal conversions. We have developed a great working relationship with Emerson Cranes and now also create a monthly newsletter for them, which has been titled the Emerson Echo.

Using a combination of focused and brand campaigns, retargeting, SEO and social we have managed to achieve great results. Our overall goal and strategy was to increase the number of cranes hired for Emerson by reaching out to new potential customers and retargeting old customers.

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Social Media

Each month our experienced social team works in conjunction with Emerson Cranes to create visually engaging and on-brand social media assets...

Search Engine Optimization

Since the start of the Emerson Cranes SEO campaign in June 2018, we have seen steady and significant growth in the amount of organic traffic to the website.

Pay Per Click

Emerson Cranes PPC campaigns saw massive growth in conversions, resulting in an overall increase of 213.83%.

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The Result

Social Media

Each month our experienced social team works in conjunction with Emerson Cranes to create visually engaging and on-brand social media assets. Since we took over the social media of Emerson in March 2020, page impressions have grown dramatically. In August 2020 alone, we achieved 51,000 impressions in just one month. We’ve also increased the engagement rate across platforms from 3.14% to 9.31% during this campaign. Our team is constantly analysing strategies to ensure we are adapting the campaigns to achieve maximum results. The total number of clicks on social media has increased from 144 during March 2020 to 3849 in August 2020.

PPC

Between the beginning of January 2020 and the end of October 2020, Emerson Cranes PPC campaigns saw massive growth in conversions, resulting in an overall increase of 213.83%. In total there were 498 direct PPC related calls during this time period. The team has worked hard to consistently create on-brand campaigns that strategically target our audience. Our experienced PPC team is constantly analysing campaigns and KPI’s to ensure maximum results. As a result of this analysis, they were able to decrease the cost per conversion for Emerson by 38.14% in 2020 compared to 2019.

SEO

Since the start of the Emerson Cranes SEO campaign in June 2018, we have seen steady and significant growth in the amount of organic traffic to the website. Using carefully assessed strategies and white hat SEO tactics, the visitors to the website are not only entirely relevant, but they are also generating leads via contact forms and phone calls. Our analytical data shows that since the beginning of the campaign to October 2020, we have received an impressive 49,390 new visitors and 17,221 returning visitors.

To find out how our marketing services can help your business grow, please get in touch today.

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