How Social Media can become every brand’s power tool
Social Media Day Special
Social Media Day (30th June) is the perfect reminder that what once was a space for sharing holiday snaps and filters is now one of the most powerful marketing tools available to UK businesses.
Today, it’s not just about being on social, it’s about using it with purpose. From building trust and sparking conversations to generating leads and boosting sales, social media plays a big role in how people discover, choose and connect with brands.
In this blog, we’re taking a look at how social media has evolved, where many businesses are still getting it wrong and what it takes to build a social strategy that delivers results.
A quick look back on the growth of social media
It wasn’t that long ago that social media in the UK was all about awkward Facebook statuses. In the early 2000s, social platforms were purely social, a place to connect with mates, upload pixelated photos from a digital camera and update everyone on what you were “feeling”.
Fast forward to today, and it couldn’t be more different.
Social media has grown into a marketing power tool. Platforms like Facebook, Instagram, TikTok, LinkedIn and X (formerly Twitter) are now central to how UK consumers discover, research and engage with brands. 84% of UK adults are active social media users, and many use these platforms as their first port of call when checking out a business.
What was once optional is now essential. Today, if your business isn’t showing up on social media in 2025, you’re likely missing out on potential customers who expect to find you and form opinions in seconds.
Why social media matters more than ever in 2025
In a digital-first world, social media isn’t a nice-to-have, it’s a key part of your marketing tools. Your social presence helps shape how people perceive your business.
More UK consumers are turning to social media to research businesses before making a decision. They’re looking for signs of personality and trust, and if they don’t find you or what they see is outdated, they’ll most likely move on.
A clear social media strategy can help businesses:
- Build credibility and trust by showing you’re active and engaged
- Reach targeted audiences with tailored messaging
- Provide real-time customer support and interaction
- Gain insight into audience behaviour through analytics
- Stay competitive in a crowded market
A smart social presence helps you cut through the noise and connect with the people who matter most to your business.
What many businesses get wrong with their social media
Most businesses set up social accounts with the best of intentions, but over time, things can fall flat. Content becomes inconsistent, engagement drops and it starts to feel like a box-ticking exercise.
Here are a few mistakes that lead to this:
- No clear social media strategy - Posting without a plan usually leads to content that doesn’t serve any real purpose or drive results.
- Inconsistent activity - Long gaps between posts can make your brand look inactive or unprofessional.
- Too much self-promotion - It’s important to sell your services, but constant sales content without value or conversation can put followers off.
- Lack of engagement - Ignoring comments, messages or trends means missing out on valuable opportunities to build trust with your audience.
Even worse, many businesses hand over their social accounts to someone on the team who “knows a bit about it” with no time, training or support. That might work for a while, but it’s not a long-term solution if you’re serious about your social media growth. You need a digital marketing agency with expertise to help you.
What a strong social media strategy looks like
A well-constructed social strategy ties your wider business goals and gives your audience a reason to follow, trust and engage with you. It’s not about being everywhere, it’s about being intentional and consistent.
Here’s what an effective social media strategy includes:
Clear business goals
Everything you post should support a wider objective, whether that’s raising awareness, generating leads or improving customer service.
Understanding your audience
Who are they? Where do they spend time online? What kind of content resonates with them? We help you dig into these insights so you can create more meaningful content that gets you results.
Consistent planning and scheduling
A content calendar ensures your feed stays active and well-balanced. We can help map out what to post, when to post it, and how to keep things engaging without it becoming overwhelming.
Content with purpose
For organic posts, visuals and copy that tell your story, show your personality and encourage conversation are perfect for getting your audience involved. It’s not just about what you offer, it’s about why it matters to the people watching/engaging with your content.
Paid campaigns that work
For sponsored ads, we can help build targeted campaigns that reach the right audience at the right time. From boosting awareness to promoting specific offers, we make sure your budget is working hard and generating results.
Regular reporting and refinement
We track performance data across relevant platforms to see what’s working and what can be improved. That means no guesswork, just meaningful results.
Social media is constantly evolving, so your strategy should be able to adapt with it. With the right support, your social media channels can do more than just exist, they can deliver.
Why social strategy isn’t just for big brands
You don’t need to be a household name to benefit from social media. Smaller UK businesses often have an edge; they’re local, authentic and closer to their audience.
Social media gives businesses of all sizes the chance to stand out. With the right social strategy, a small family-run cafe can attract just as much attention online as a big-name chain company. Likewise, a well-managed LinkedIn profile can help a smaller consultancy win work that’s usually reserved for larger consultancies. Success isn’t about the size, it’s about showing up in the right way, with the right content and doing it consistently for the audience you want to reach.
Our social media services are designed for businesses of all sizes. Whether you’re just getting started or ready to scale, we can help you create a social media strategy that fits your goals, your audience and your budget.
Make your social media content count
Social Media Day is a good opportunity to step back and ask yourself: Is your current social media presence doing your business justice?
If you’re tired of posting without seeing results or you’re struggling to keep up with the demands of each social media platform, we’re here to help you. Our team builds tailored social media strategies for brands that want to grow their presence, engage their audience and get more from their content.
From strategy and content creation to paid campaigns and performance tracking, we take the stress out of the ever-growing social media platforms, so you can focus on running your business.
Ready to turn your followers into customers? Get in touch to find out more about our flexible social media packages today.
