How to Know When You Need a New Website
If your current website isn't bringing in new customers or driving conversions, it's time for an upgrade.
At Vooba, we want to help your business grow. Our website designers can completely transform your online presence, offering everything from a curated selection of premium templates to a fully bespoke design. Read on to learn more about the signs that it's time for a new website, as well as other reasons an upgrade would benefit your business.
Your Website Isn't Mobile-Friendly
Having a website that's accessible from a phone is non-negotiable. Given that most Google searches are now conducted on mobile devices, your website must be built to adapt to these digital changes.
Designing for mobile first provides a better and more enjoyable user experience. It also decreases bounce rates. Visitors are more likely to stay on a page they can easily navigate, which ultimately drives conversions and gives your business a competitive advantage.
It's also worth noting that most search engines, like Google, now use "mobile-first indexing," meaning the mobile version of your site determines its overall SEO ranking.
Your Website is Too Slow
Slow websites are a major deterrent, signalling to search engines that your site is unhelpful - pushing you down the rankings and harming your SEO. It also directly reduces conversions and the acquisition of new customers. Similarly, outdated or slow-performing plugins, from e-commerce shops to contact forms, make your business appear unprofessional and undedicated. This can cause users to lose interest, ultimately undermining your website’s overall performance and credibility.
It Looks Outdated and Unprofessional
An outdated website can immediately diminish reputation and trust with your target audience, making your business appear uncommitted and behind its time.
A website refresh every few years is not just a good idea - it's a necessity to stay ahead of industry changes, meet customer expectations and secure a significant competitive advantage.
It's Not Built for SEO
A website that isn't built for SEO is a missed opportunity. Whether you've used a templated platform or have an older site, if it isn't properly optimised, search engines like Google will struggle to understand its content.
Often, websites built on simple platforms offer limited control over the fundamental SEO basics. This makes it difficult to optimise crucial elements like meta titles, descriptions, and heading structures - all of which are essential for driving organic traffic and getting found by potential customers.
Not accessible
One of the most overlooked reasons for a poorly performing website is a lack of accessibility. By not accommodating the needs of all users, you could be missing a huge audience that could be the driving factor to higher conversions.
Accessibility and SEO overlap beautifully. Google's search algorithms are designed to reward well-structured and easy-to-understand websites. The same features that assist users with certain needs - like proper heading tags, descriptive alt text for images, and logical navigation - are the very same features that search engine crawlers use to interpret your content, directly boosting your SEO.
Ultimately, accessibility is simply just good user experience taken to another level. It provides a significant competitive advantage and also casts a positive light on your brand image, showcasing your commitment to all customers.
Wanting to Expand Functionality
You've decided it's time to upgrade your website by implementing new features and functions, such as an e-commerce shop, a contact form or even a bespoke AI chatbot. These innovative additions are excellent ways to expand your target audience and attract new customers.
Beyond simply modernising your site, such features can transform it into a powerful revenue stream. By enhancing the user experience and providing new ways for customers to interact with your brand, you can increase engagement and ultimately boost your conversion rates.
So What Does a Successful Website Look Like?
So now that we know why you may need a website transformation, what can you expect from a new site?
A good site…
- Creates a sense of professionalism
- Attracts customers
- Generates leads
- Builds brand identity
- Enhances SEO and therefore visibility on Google
- Increases competitive advantage and provides a strong online presence
What a New Website by Vooba Can Do for You
By partnering with Vooba for your upgraded website, you'll gain more than just a polished new look. Our team is constantly innovating to stay ahead of digital trends, ensuring you receive the best possible service and product.
When you design with us, you can choose from a variety of ready-made WordPress packs and affordable website templates, or commission a completely bespoke website from scratch.
We are also proud to offer a customisable AI chatbot for your page, Voomi. This feature revolutionises your customer relations by providing instant answers to site visitors, enhancing customer experience and driving click rates through the roof.
Ready for a Website Upgrade?
Whether you're a small start-up or a larger, more established company, Vooba is here to help.
As proud and reputable website designers, we would love to see your brand grow. Why not learn more about our website design services? Have a vision for your new website? Call 01798 667167 or contact Vooba today!
