Graphic design is often seen as the finishing touch. But really, it’s where the messaging begins. Every image, font and colour helps tell a story about who you are and what your business stands for. That’s why, when we talk about how we do graphic design, it’s not just about the tools or the trends. It’s about understanding your brand and creating visuals that connect with people in the right way.
n this blog, we’ll talk about how our design process works, from the first conversation to the final files landing in your inbox. You’ll see how we take your ideas, your goals, and your brand personality, and turn them into designs that work across everything from social media to banners and brochures.
Step 1: Understanding your vision
Before we do anything, we start with a conversation. Good design doesn’t happen in isolation; we need to understand you. We’ll ask questions about your business, your audience and what you want your visuals to achieve. Are you looking to boost brand awareness? Do you want your content to feel more consistent? Are you preparing for an event or a new product launch?
The more we know, the more we can bring your vision to life.
Sometimes, clients come to us with a fully formed idea and just need help refining it. Other times, they’re not quite sure what direction to take - they just know their current visuals aren’t hitting the mark. Either way, this early stage is all about collaboration and discovery.
We’ll explore colour palettes, typography, and design styles that match your brand’s tone of voice.
Step 2: Shaping ideas and building concepts
Once we’ve got a solid understanding of what you’re after, our designers start to bring ideas to life. This stage is where creativity really takes shape. We draw up concepts, experiment with layouts, and explore different design directions - always keeping your goals, audience, and brand identity front of mind.
Every element has a purpose. If it’s for social media posts, we’ll think about how each design fits within your overall brand style and how your followers will engage with it. If it’s a leaflet, banner, or full rebrand, we’ll consider where it’s being used, how people will see it, and how it ties back to your wider message.
We also make sure everything aligns seamlessly with your branding. Consistency builds recognition, and recognition builds trust. Your audience should always know it’s you at a glance.
Step 3: Collaboration and refinement
Design is rarely a straight line from concept to completion. It’s a process, and collaboration is what makes it work. Once we’ve put together a few ideas, we’ll share them with you for feedback. This is your chance to tell us what feels right, what could be improved, and what direction you’d like to explore further.
Some clients love bold, colourful designs, whilst others prefer a cleaner, more minimalist look. Whatever your preference, we’ll take your feedback on board and refine the visuals until everything feels just right.
This stage is also where we make sure your designs don’t just look good but function effectively. We’ll test different layouts for print readability, social media sizing, and digital clarity.
Step 4: Sign off and go live
Once you’ve seen the final designs and everything feels spot on, it’s time to sign off. From there, we’ll prepare your files, get everything ready to post, print or launch, and your new visuals are ready.
Simple and collaborative - exactly how it should be.
What we design
Our graphic design work covers just about everything a business could need to look professional, consistent, and engaging. That includes:
Social media content: Branded graphics, campaign visuals, and templates that stand out in busy feeds.
Brand identity: Logos, colour palettes, and guidelines that define who you are and how you present yourself.
Print materials: Leaflets, posters, brochures, and banners that make a lasting impression at events or in-store.
Digital assets: Website graphics, display ads, and presentation visuals that look sharp on any scree.
Why work with us
Our team brings together creativity, strategy and real-world understanding of how design fits into your marketing.
When you work with us, you’re not just getting design files. You’re getting a team that’s genuinely invested in helping your brand grow. We’ll guide you through the process, explain our choices, and make sure the result hits every point you want it to.
Design that works as hard as you do
Graphic design should never be an afterthought. It’s the face of your business, the first thing people see, and often the first thing they remember.
We believe every business, big or small, deserves visuals that feel professional, personal, and powerful. So, if you’re ready to give your brand the look it deserves. Get in touch today and let's chat.
