Social Media Is The New Search Engine
Stay Ahead Of The Curve
Social media is becoming the first place young people turn to for information. Whether they are looking for news updates, discovering new businesses, or looking for places to have coffee, recent research shows that 40% of Gen Z favour using social media as a search engine.
These figures are unsurprising, considering that the typical working adult spends an average of 2.5 hours on social media daily. 16-34 year olds are particularly more likely to turn to Instagram, TikTok or other platforms over Google or Bing.
How are people using different channels?
Instagram and TikTok
Instagram and TikTok have powerful algorithms that allow users to discover businesses, local venues, tourist destinations and more. Through captivating visuals and user-generated content, these platforms provide an authentic glimpse into the offerings of various brands.
The visual content offers another dimension of information and helps potential customers grasp the atmosphere and values of a business as they consider becoming customers. Due to this, these platforms are particularly beneficial for in-person businesses, such as hospitality venues, hotels, and restaurants, as they showcase their beautiful premises.
Pinterest
Pinterest serves as a haven for inspiration, allowing users to collect ideas on their virtual pinboards. This platform is a popular location to search for decor, event ideas, fashion, and more. Its curated boards and visually appealing content make it an irresistible destination for those in search of creativity.
Products-based businesses may find Pinterest to be a valuable marketing platform, particularly in the fashion and homeware niches.
YouTube
YouTube is the go-to platform for learning and education. From tutorials to in-depth lectures, YouTube offers a treasure trove of knowledge on virtually every topic imaginable.
Share your expert knowledge, offer behind-the-scenes glimpses into your industry or showcase your services and products in action. Demonstrating your skills on YouTube will give your business credibility and encourage viewers to convert to customers.
X
X (formerly Twitter) provides a way for people to interact with the latest news articles and get involved in organic responses from a wide range of perspectives. With its real-time updates and diverse content, users utilise X to stay informed about events and trends. Join the discourse about key events in your industry and build a reputation as a trusted voice in your community.
Why might your customers favour social content?
Social media content is popular because it's visually appealing, easy to consume, fosters a sense of community, and feels authentic. Images and videos catch people's attention, and they can quickly find what they're looking for. Creating a presence on social media will allow you to connect with your target audience, build relationships and gain a greater understanding of their values and interests.
Websites aren’t going anywhere
While social media is becoming an ever more popular way to source information, websites remain a cornerstone of online presence. A well-crafted website serves as a centralised hub where businesses can provide comprehensive information, showcase their products or services, and sell.
Dedicated search engines, such as Google, are still essential to customers discovering your website. Ensuring your content is SEO optimised is how to make your business rank higher on Google.
How to stay ahead of the curve
In order to run a successful digital marketing campaign, you need to stay updated with the latest trends and technology. Companies that are creative and adaptable to meet the changing needs of their audiences will stand the test of time and position themselves for growth.
The best way to stand out from your competitors is to combine a strong SEO-optimised website with a strategic social media plan. Making the most of how people use search engines and social media will ensure you are connecting with the audience most likely to convert to customers and clients.
Work with the experts
Here at Vooba, we provide comprehensive digital marketing packages tailored to your business. With teams of experts in both SEO and social media strategy working in harmony, we can implement an approach that will harness the benefits of both marketing methods.
Our vast experience of working with clients from a range of industries, from construction to hotels, equips us to apply our expertise to your marketing strategy.
We would love to discuss how we can help you maximise your online presence, reach your target audience, and attract new customers.
Let’s talk
Call us today on 01798 684915 to start the conversation. Alternatively, fill in our enquiry form .
Frequently Asked Questions
How long does SEO take to show results?
SEO is a long-term investment. Most businesses begin to see measurable improvements within three to six months, with stronger results building over six to twelve months of consistent effort.
What is the difference between on-page and off-page SEO?
On-page SEO refers to optimisations made directly on your website — such as content, headings, and meta tags. Off-page SEO covers external factors like backlinks and online reputation, both of which signal authority to search engines.
Do I need an SEO agency or can I do it myself?
A professional SEO agency brings expertise, tools, and experience that can accelerate results significantly. While basic optimisations can be done in-house, a specialist team like Vooba ensures nothing is missed and your strategy evolves with algorithm changes.
How do I know if my SEO strategy is working?
Key indicators include improvements in organic search rankings, increases in website traffic from search engines, and growth in enquiries or conversions originating from organic search. Regular reporting makes this straightforward to monitor.
Conclusion
A well-executed search engine optimisation strategy can be transformative for your business — improving visibility, building trust with your audience, and generating a consistent pipeline of enquiries and new customers.
The key is having a clear plan, the right expertise, and the consistency to see it through. Whether you're starting from scratch or looking to strengthen what you already have, the right support makes all the difference.
At Vooba, we help businesses of all sizes get more from their search engine optimisation. Get in touch with our team today to find out how we can help you achieve real, measurable results.