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( Case Study )

How Aerospheres Boosted Revenue by 63% With SEO That Targets Buyers

(+44) 01798 667167 (+44) 01798 667167
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( Overview )

Project at a glance.

  • Industry: Aerospace industry
  • Campaign duration: January 2024 - May 2025
  • Service used: SEO
  • Top result: 325 keywords in Google's top 3
  • Commercial outcome: significant increase in non-branded traffic, 63% monthly revenue growth

The Challenge

Aerospheres struggled with limited visibility outside of its existing customer base. Most site visitors came through branded search items, indicating low reach to new audiences.

Their previous SEO and digital marketing efforts weren’t generating keyword rankings beyond the second page. They had few top-ranking keywords and were heavily reliant on brand awareness rather than discovery.

Their goals were to:

  • Increase visibility through organic search
  • Drive more non-branded traffic
  • Convert organic growth into measurable revenue
  • Expand audience reach beyond the existing customer base.

Our Strategy

We restructured Aerosphere's SEO strategy around high-converting, non-branded keyword opportunities. Instead of generic optimisations, we focused our content and metadata to target high-intent, discovery-based queries. Here is how we did it:

#
SEO
  • In-depth keyword research with a focus on non-branded, commercial-intent terms
  • On-site optimisation to improve internal linking and site speed
  • Content strategy tailored to the buyer's journey
  • Focused technical SEO fixes and monthly audits
  • Data-driven decisions on what pages and products to promote based on conversion performance

We allocated efforts to the keywords and landing pages with the highest potential return, optimising pages that already had strong traction and doubling down on what was converting. Our approach prioritised revenue-generating visibility, not just traffic.

The Results

SEO Results

48% Increase in organic users (from 121,203 to 179,195)
Top 3 keywords: increased from 140 to 325
Page-one keywords: increased from 728 to 1,511
Non-branded traffic: total visitors rose from 15% in April 2024 to nearly 40% in April 2025

Revenue growth from 2024-2025:

January: 47.46% increase
February: 63.47% increase
March: 9.03% increase
April: 1.07% increase
May: 37.36% increase

( Results )

Commercial Impact

Revenue saw a double-digit monthly growth, with a peak increase of 63.47% in February. Even in traditionally slower months, such as April, there was still upward movement, and no decline occurred in any month.

Non-branded SEO opened new doors for Aerospheres, enabling them to:

  • Access to new market segments beyond their existing client base
  • Significantly reduce reliance on brand recognition
  • Experience stable, month-over-month revenue growth, even during traditionally slow sales periods
  • Improve lead quality by attracting users with high commercial intent

The surge in non-branded traffic and keywords signifies that they are now reaching new markets and customer segments that were not previously engaged.

Get in Touch

Get in Touch

( Get in touch )

Want Similar Results for Your Business?

We help brands that are looking to grow their business by transforming organic search into top-performing channels. Call us today on 01798 667167 to learn more about what we can do for you.

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