Aerospheres struggled with limited visibility outside of its existing customer base. Most site visitors came through branded search terms, indicating low reach to new audiences.
Their previous SEO efforts weren't generating keyword rankings beyond the second page, and there were few top-ranking keywords in place. They needed to reduce reliance on brand recognition and start attracting buyers they had never reached before.
Their goals were to increase visibility through organic search, drive more non-branded traffic, convert organic growth into measurable revenue, and expand audience reach beyond their existing customer base.
We restructured Aerospheres' SEO strategy around high-converting, non-branded keyword opportunities — focusing content and metadata on high-intent, discovery-based queries that buyers actually use.
In-depth keyword research targeting commercial-intent terms, plus content strategy tailored to the buyer's journey.
Improved internal linking, site speed, and technical SEO fixes through monthly audits to support crawlability and performance.
Efforts concentrated on keywords and landing pages with the highest potential return, doubling down on what was converting.
Conversion performance guided which pages and products to promote, ensuring every optimisation served a commercial purpose.
Revenue saw double-digit monthly growth, peaking at 63.47% in February — with no decline recorded in any month.
Non-branded SEO opened new doors for Aerospheres, enabling access to new market segments beyond their existing client base, significantly reducing reliance on brand recognition, and attracting users with high commercial intent. The surge in non-branded traffic signals they are now reaching audiences that were never previously engaged.
We help brands turn organic search into a high-performing acquisition channel by targeting buyers, not just traffic. Let's talk about what SEO can do for your business.
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