How Bright and White Case Study

( Case Study )

How Bright and White Dental generated £71k+ in Invisalign revenue in just 8 months

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Image of a focused African American woman working at a modern office desk, writing notes while looking at her laptop. The office is brightly lit, with decorative geometric shapes hanging from the ceiling and artwork on the walls.

( Overview )

Project at a glance.

Industry: Private dentistry
Campaign duration: 8 months
Service used: Social advertising
Top result: 270 qualified leads and £71,287 in Invisalign revenue
Commercial outcome: 4.9x return on ad spend, with £57,304 in profit

The Challenge

Bright and White Dental wanted to bring more Invisalign patients through the door, but reaching the right people online wasn’t as easy as it sounded.

While they had invested in digital marketing campaigns before, results were inconsistent, and it was difficult to track which leads converted into paying patients. They needed a way to consistently attract high-intent Invisalign enquiries, reduce wasted ad spend and create a reliable path from click to consultation.

Our Strategy

To cut through the noise and reach the right audience, Vooba launched a refined social media ad campaign that focused on both brand building and performance. Here’s what we implemented:

Multi-format creative

A blend of static images, video testimonials and carousel ads to appeal to a wide range of users.

Open day campaigns

Specific promotions for Invisalign open days drove urgency and captured high-quality leads with stronger intent to convert.

Smart targeting

Detailed audience segmentation helped reach users who showed previous interest in cosmetic dentistry or Invisalign-related searches.

Conversion tracking

We followed the user journey from ad engagement through to treatment completion, giving full visibility of data to optimise future campaigns.

The Results

Performance Breakdown:

Qualified Invisalign leads generated:

270

Total Ad Spend:

£13,982.61

Average cost per lead:

£57.06

Revenue Impact:

Total Invisalign revenue:

£71,287

Total profit:

£57,304

Average monthly return on ad spend:

4.9x

Conversion Flow:

1 in 6

Leads booked a consultation

1 in 9

Leads became paying patients

3 in 3

Consultations resulted in treatment.

( Results )

Commercial Impact

Beyond the numbers, this campaign gave Bright and White dental something even more valuable - confidence.

With a steady flow of quality leads, the team was able to plan ahead and streamline their consultation process. The success of this campaign also opened the door to expanding other high-value services in the future - with a strategy they know works.

Get in Touch

( Get in touch )

Want to attract more high-value patients? If you’re in need of a reliable way to connect with people actively considering Invisalign, or any other treatments, we’d love to help turn that interest into booked consultations.

The Inv Group is proud to hold the following accreditations: