Case Study

How Bright and White Dental generated £71k+ in Invisalign revenue in just 8 months

Private Dentistry  ·  Social Advertising  ·  8 months
Bright and White Dental — Invisalign Campaign
Industry
Private Dentistry
Duration
8 Months
Service
Social Advertising
Return on Ad Spend
4.9×
Home / Case Studies / Bright and White Dental

Project at a glance.

  • IndustryPrivate dentistry
  • Campaign duration8 months
  • Service usedSocial advertising
  • Top result270 qualified leads and £71,287 in Invisalign revenue
  • Commercial outcome4.9× return on ad spend, with £57,304 in profit
Bright and White Dental
Bright and White Challenge

Reaching the right patients, consistently.

Bright and White Dental wanted to bring more Invisalign patients through the door, but reaching the right people online wasn't as easy as it sounded.

While they had invested in digital marketing campaigns before, results were inconsistent, and it was difficult to track which leads converted into paying patients. They needed a way to consistently attract high-intent Invisalign enquiries, reduce wasted ad spend and create a reliable path from click to consultation.

Our Strategy

To cut through the noise and reach the right audience, Vooba launched a refined social media ad campaign focused on both brand building and performance.

Multi-format creative

Multi-format creative

A blend of static images, video testimonials and carousel ads to appeal to a wide range of users.

Open day campaigns

Open day campaigns

Specific promotions for Invisalign open days drove urgency and captured high-quality leads with stronger intent to convert.

Smart targeting

Smart targeting

Detailed audience segmentation reached users who showed previous interest in cosmetic dentistry or Invisalign-related searches.

Conversion tracking

Conversion tracking

We followed the user journey from ad engagement through to treatment completion, giving full visibility to optimise future campaigns.

The Results

Performance Breakdown

Qualified Invisalign leads generated 270
Total ad spend £13,982
Average cost per lead £57.06

Revenue Impact

Total Invisalign revenue £71,287
Total profit £57,304
Avg. monthly return on ad spend 4.9×

Conversion Flow

Leads who booked a consultation 1 in 6
Leads who became paying patients 1 in 9
Consultations resulting in treatment 3 in 3

Commercial Impact

Beyond the numbers, this campaign gave Bright and White Dental something even more valuable — confidence.

With a steady flow of quality leads, the team was able to plan ahead and streamline their consultation process. The success of this campaign also opened the door to expanding other high-value services in the future, with a strategy they know works.

Want to attract more high-value patients?

If you need a reliable way to connect with people actively considering Invisalign or other high-value treatments, we'd love to help turn that interest into booked consultations.

Talk to our team →