Emerson Cranes Case Study

( Case Study )

How Emerson boosted PPC conversions, tripled social engagement, and gained 49K+ SEO visitors in under 2 years.

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Image of a focused African American woman working at a modern office desk, writing notes while looking at her laptop. The office is brightly lit, with decorative geometric shapes hanging from the ceiling and artwork on the walls.

( Overview )

Project at a glance.

Industry: Construction / Crane Hire
Campaign duration: March 2020 – October 2020 (with SEO from June 2018)
Service used: Social Media Management, PPC, SEO
Top result: 213% increase in PPC conversions
Commercial outcome: 498 direct PPC calls, 49K+ new organic visitors, and 3.8K+ social clicks in one month

The Challenge

Emerson Cranes is the leading crane hire company in both London and the South of the UK. Known for being expert lifting specialists, they offer both crane and contract lift hire. They first approached us in 2018 to help them build up a stronger online presence within their industry and generate leads.

Our Strategy

To drive crane hire conversions, Vooba launched targeted PPC, SEO, and social campaigns focused on brand building, retargeting, and performance. We also strengthened engagement through a monthly newsletter, the Emerson Echo.

Social Media

Each month our experienced social team works in conjunction with Emerson Cranes to create visually engaging and on-brand social media assets.

SEO

Since the start of the Emerson Cranes SEO campaign in June 2018, we have seen steady and significant growth in the amount of organic traffic to the website.

PPC

Emerson Cranes PPC campaigns saw massive growth in conversions, resulting in an overall increase of 213.83%.

The Results

Social Media Results (March–August 2020):

51,000

impressions in August alone

Engagement rate increased from

3.14% to 9.31%

Clicks rose from

144 to 3,849

PPC Results (Jan–Oct 2020)

Direct PPC-related calls

498

Increase in conversions

213.83%

CP Conver. reduced by

38.14%*

*Compared to 2019

SEO Results (June 2018 – Oct 2020)

49,390

New organic visitors

17,221

Returning visitors

Steady growth in high-quality traffic generating leads via forms and calls

( Results )

Commercial Impact

Our tailored digital strategy significantly boosted Emerson Cranes' online visibility and lead generation. PPC conversions rose by 213%, social clicks jumped from 144 to 3,849, and engagement nearly tripled.

Ongoing SEO efforts delivered 49,000+ new visitors and 17,000+ return users, while the Emerson Echo newsletter helped strengthen brand loyalty and customer retention.

Get in Touch

( Get in touch )

Want to attract more crane hire clients? If you're looking to connect with businesses actively seeking lifting solutions, we’d love to help turn that interest into confirmed bookings.

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