Emerson Cranes is the leading crane hire company in both London and the South of the UK. Known for being expert lifting specialists, they offer both crane and contract lift hire.
They first approached Vooba in 2018 to help build a stronger online presence within their industry and generate consistent leads. The challenge was to create a joined-up digital strategy across social media, paid search, and organic search — all working together to drive measurable results.
To drive crane hire conversions, Vooba launched targeted PPC, SEO, and social campaigns focused on brand building, retargeting, and performance — strengthened by a monthly newsletter, the Emerson Echo.
Each month our social team worked with Emerson Cranes to create visually engaging, on-brand assets that built awareness and drove engagement across platforms.
Targeted PPC campaigns focused on high-intent crane hire searches, driving direct calls and a 213.83% increase in conversions compared to the previous year.
Since June 2018, steady and significant organic growth delivered tens of thousands of new visitors and a reliable stream of high-quality enquiries via forms and calls.
A monthly newsletter kept Emerson Cranes front-of-mind with existing clients and prospects, strengthening brand loyalty and customer retention.
Our tailored digital strategy significantly boosted Emerson Cranes' online visibility and lead generation across every channel.
PPC conversions rose by 213%, social clicks jumped from 144 to 3,849 in a single month, and engagement nearly tripled. Ongoing SEO efforts delivered 49,000+ new visitors and 17,000+ return users, while the Emerson Echo newsletter helped strengthen brand loyalty and customer retention.
If you're looking to connect with businesses actively seeking lifting solutions, we'd love to help turn that interest into confirmed bookings.
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