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( Case Study )

How One Waste Clearance Drove 91% More Enquiries Through High-Intent SEO Growth

(+44) 01798 667167 (+44) 01798 667167
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Image of a focused African American woman working at a modern office desk, writing notes while looking at her laptop. The office is brightly lit, with decorative geometric shapes hanging from the ceiling and artwork on the walls.

( Overview )

Project at a glance.

  • Industry: Waste management
  • Campaign duration: Year-over-year
  • Service used: SEO (supported by paid search)
  • Top result: 91% increase in leads from website activity
  • Visibility gain: 28% improvement in average organic keyword position

The Challenge

One Waste Clearance operates in a location-driven and time-sensitive market, where customers are actively searching for immediate solutions like “skip hire” and “waste clearance”.

Before the campaign, growth was constrained by inconsistent organic rankings across service areas, heavy reliance on paid media for lead volume, and missed opportunities for high-intent, non-branded search traffic.

Their objectives were to:

  • Improve organic rankings for service-led and location-based keywords
  • Increase enquiry volume without inflating acquisition costs
  • Capture more “ready-to-book” search demand
  • Strengthen visibility across multiple UK service areas

Our Strategy

We aligned their SEO strategy with real-world buying behaviour in the skip hire sector. Instead of broad optimisation, the focus was on high-conversion search intent, targeting users actively looking to book waste removal services quickly.

#
SEO
  • Targeted keyword research built around commercial and local intent
  • On-page improvements to service and location-specific landing pages
  • Optimisation for high-volume terms such as waste clearance and skip hire in specific locations
  • Strengthened internal linking to improve crawl efficiency and relevance
  • Continuous monitoring of rankings, engagement and conversion data

This approach allowed organic traffic to grow in a way that directly supported lead generation, not just visibility.

The Results

Organic Search Performance

Average organic keyword position improved by 28% (from 47 to 34)
Total website traffic increased by 26% (to 76,630 sessions)
New users grew by 77%, signalling stronger discovery through search
Organic engagement rate reached 89%, indicating high-intent traffic quality

Lead and Conversion Growth

Leads increased by 91% year-over-year (from 4.87K to 9.30K)
Key events rose by 164%, showing stronger conversion performance
Organic search generated 2,917 key events, more than doubling the previous period
Conversion growth was achieved while maintaining engagement quality, proving intent alignment
SEO became a reliable lead-generation channel, not just a supporting one

( Results )

Commercial Impact

SEO became an essential driver of growth for One Waste Clearance, complementing paid advertising and delivering a near-doubling of enquiries year-over-year.

As a result, the business was able to:

  • Generate substantially more enquiries from organic search
  • Improve visibility in high-intent, location-based SERPs
  • Capture customers at the exact moment of need
  • Support paid media efficiency by reducing dependency on ads alone

The combination of ranking improvements, traffic growth and a 91% uplift in leads demonstrates an SEO strategy built for real operational demand, not vanity metrics.

Get in Touch

Get in Touch

( Get in touch )

Looking for an SEO Strategy That Generates Real Enquiries?

We help service-based businesses turn organic search into a consistent, high-performing lead source. Call us today on 01798 667167 to find out how SEO can drive measurable growth for your business.