Our Strategy
Vooba designed a well-rounded digital marketing strategy that worked together across multiple platforms. Here’s what made it all click:
Paid Search — PPC
- High-intent search ads - Targeted keyword campaigns focused on treatments like composite bonding.
- Performance max - Used strategically to widen reach and discover new audience segments.
- Conversion tracking - Every form fill, phone call and Enquiry Bot message was measured, giving full visibility on what was working.
Social Media Campaigns
- On social, the focus was connection. The goal wasn’t just to advertise, but to inspire interest and build trust over time.
- Composite bonding campaign - Delivered strong click-through and conversion rates thanks to creative that resonated emotionally with viewers.
- Retargeting - Nudged people who had interacted with ads before, leading to cheaper leads from warmer audiences.
- Ad set expansion - We continued to test new interest groups and creative combinations to keep CPLs as low as possible.
