Smil Dental offers a range of high-value private treatments — including Invisalign, composite bonding, and dental implants — in a competitive local market where patient acquisition costs can quickly spiral out of control.
Before the campaign, enquiry volume was inconsistent, cost-per-lead was uncontrolled, and the business lacked a reliable, scalable digital acquisition strategy. Their goals were to generate a predictable flow of qualified patient enquiries, hit and sustain sub-£25 CPL across key treatments, maximise the number of bookable consultations from paid media, and expand into social media advertising alongside search to increase reach.
We built a dual-channel paid media strategy combining high-intent search ads with social retargeting and audience expansion — designed to capture demand at every stage of the decision process for private dental treatment.
Google Ads campaigns targeting high-intent treatment searches — composite bonding, Invisalign and implants — capturing patients actively looking to book.
Performance Max campaigns extending reach across Google's full inventory to discover new patients beyond search alone.
Robust conversion tracking set up from day one — tracking calls, form submissions and consultation requests to give clear attribution and enable fast optimisation.
Paid social campaigns on Meta to retarget warm audiences and expand into new demographics — driving additional leads for composite bonding and Invisalign treatments at competitive CPLs.
264 qualified patient enquiries in six months — generated from a standing start, with CPL consistently held below £25 across PPC.
The campaign gave Smil Dental a predictable, scalable source of private patient enquiries across their highest-value treatments. Rather than relying on word-of-mouth or organic search alone, the business now has a reliable paid media engine that generates booked consultations month after month — with the data and conversion infrastructure in place to scale confidently as investment grows.
Whether you're keen to build up Invisalign bookings, composite bonding enquiries, or broader private patient acquisition — we can build a paid media strategy that delivers consistent, measurable results at a CPL that works for your practice.
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