Not appearing in featured answers?

Let our AEO approach boost your visibility where it counts.

A translucent cube on a digital circuit background displays the text Answer Engine Optimization, suggesting innovation and technology focus.

AEO

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( What is it? )

What Is Answer Engine Optimisation?

Answer Engine Optimisation (AEO) is about making your content easy to extract and display in direct answers, such as featured snippets or voice search results. This includes areas such as Google’s “People Also Ask” results and voice assistants such as Alexa and Siri.

AEO focuses on providing concise, accurate responses to common user questions. When this is done properly, it helps your business become the trusted source for quick and direct answers across both desktop and voice search platforms.

Why AEO Matters for Search Visibility

Search engines are evolving to prioritise and deliver direct answers, especially for question-based queries. If your content isn't structured to be easily extracted, you may be missing out on valuable visibility.

AEO helps you:

Increase the likelihood of your content appearing in answer boxes or voice responses
Provide clear and concise information that’s easy for search engines to interpret
Strengthen your brand’s credibility by offering answers people can rely on
Reach users earlier in their search journey, improving your click-through rates

When your content is reliable and concise, answer engines can easily extract key information. This boosts your chances of appearing in voice or zero-click searches. For example, when someone asks a smart assistant a question, your answer could be the one that gets read out.

How We Can Help with AEO

To increase the chances of your content being selected for direct answers, it needs to be strategically structured and aligned with how people search.

We can work with you to optimise your content so that it is:

Targeted - focused on genuine questions that your audience is already asking and matching how they would typically phrase them.
Structured - using formatting like clear headings, bullet points and concise summaries to support quick scanning for algorithms
Trustworthy - written with clarity and backed by accurate information to help position your brand as a reliable source

Whether you're building out a detailed FAQ page or adding helpful content across product and service pages, we help ensure it's easy to find and easy to trust, for both people and AI.

Ready to Improve Your AEO Strategy?

Not sure if your content is optimised for featured answers or voice results? We can help you assess your current performance and take practical steps to improve it.

Get in touch with our team today to learn how AEO can support stronger visibility and user engagement.

Get in Touch

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