GEO

Close-up of a smartphone screen displaying AI app icons: ChatGPT, Gemini, Copilot, Claude, and Perplexity. Phone rests on a laptop keyboard.

( What is it? )

What Is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) ensures your brand is visible not just in search engines but in AI-generated answers and conversations. This involves platforms such as ChatGPT, Bing Copilot, Google SGE, and other AI assistants.

As these tools become the first place people turn for questions and recommendations, we're seeing a major shift toward zero-click experiences. Users can now get the information they need directly from AI, without ever visiting a website. GEO focuses on making your content trustworthy and well-structured so it can be understood and cited in AI responses.

Why GEO Matters in AI Conversations

More people are turning to AI tools like ChatGPT for answers instead of using traditional search engines. If your brand isn’t showing up in these conversations, you're missing out on both traffic and relevance.

GEO helps you:

Ensure AI tools can easily understand and use your content
Build authority that makes your brand more likely to be referenced
Align your content with how AI models interpret and relay information

Being part of the conversation now means being part of the AI response.

How We Can Help You Appear in AI Responses?

To respond accurately, AI tools depend on content that’s clear and reliable. We can help you optimise your digital presence so that your content is:

Clear - easy for AI to interpret, using headings, bullet points, and structured data
Credible - supported by citations and expert insights
Consistent - aligned across all platforms, so AI tools recognise and trust your brand

We can focus on and assess what helps AI tools recognise your brand as reliable and credible. That means strengthening the areas that influence how AI perceives your content, such as:

About pages and author bios - these help AI understand who's behind your content and why you're a credible source, which adds authority and transparency
References and reputation - when others cite or link to you, it signals trustworthiness and relevance
Topical consistency - publishing focused content on your core subjects helps AI associate your brand with specific areas of expertise, making it more likely to be referenced

By using GEO strategies, you boost your chances of your brand being cited in conversational results.

( Get started today! )

Ready to Be Part of the AI Conversation?

Not sure if your brand is showing up in ChatGPT or AI-generated answers? We can help you identify how to better position your business for the next generation of search.

Get in touch to explore how GEO can keep your brand trusted and visible, wherever AI conversations happen.

Get in Touch

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