Case Study Smiths Hire

The Brief

Smiths Hire are a leading tool hire company, based in the north west of England. Supplying tools throughout the UK.

Smiths Hire came to Vooba in order to increase their google rankings using our Search Engine Optimisation (SEO) service as well as their social media presence.

Smiths Hire wanted to increase their hire requests and job applications on the website in order for their business to grow.

Smiths Hire and Vooba first started working together in October 2017.

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Vooba services

Social Media

Monthly calendar for all social media posts based upon any seasonal products, special offers, marketing events and job postings.

Search Engine Optimization

Monthly process to optimise the Smiths Hire website to be more user friendly and appealing to their audience.

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The Result

Social Media

We create a monthly calendar for all the social media posts for the client based upon any seasonal products, special offers, marketing events and job postings which is approved by the client. As a result of these postings, Smiths Hire’s Facebook organic reach has increased by over 98% since 2017 to help develop their audience and to make sure their social media was up to date and polished.

We also are currently running three paid social media campaigns since 15th June 2018 to target different demographics each with their own unique purpose, the stats to these will follow:

  • Reached 136,472 people
  • 5,970 unique link clicks
  • Facebook accounted for 79% of referral traffic
  • 44.96% Of social conversions were from the facebook campaigns
  • Conversions are up 61% in February 2019 compared to February 2018

SEO

We create a monthly process to help optimise the Smiths Hire website to be more user friendly and appealing to their audience. We started by cleaning the website up to remove any errors or faults for example streamlining the “Hire It” form and fixing all 404 errors. After this we proceeded to optimise different pages and products to increase their rankings on google.

  • Organic traffic has increased by +28.07% since 2017
  • Goal completions have increased 92.49%
  • Conversion rate has increased by 49.67%
  • Sessions have increased by 28.60%
  • Hire requests have jumped by +31% (Averaging out at 5 hire requests per day)

 Smart SEO that works.  Smart and nice people to work with. Vooba know their stuff and it shows on the stats, our google rankings are better than ever. I would recomend their services to any company wanting results driven SEO.

David TurnerMARKETING DIRECTOR - SMITHS HIRE