Menu
Open
Close
Close
Back
Back
Contact
Call: (+44) 01798 667167
Email: [email protected]
Address
Vooba,
129 High St,
Guildford
GU1 3AA

( Case Study )

How Granite and Marble Shop Increased Organic Visibility by 53% With Buyer-Focused SEO

(+44) 01798 667167 (+44) 01798 667167
Scroll Down
Image of a focused African American woman working at a modern office desk, writing notes while looking at her laptop. The office is brightly lit, with decorative geometric shapes hanging from the ceiling and artwork on the walls.

( Overview )

Project at a glance.

  • Industry: Stone worktops (granite & marble)
  • Campaign duration: 12 months
  • Service used: SEO
  • Top result: 36% improvement in average keyword position
  • Commercial outcome: 53% increase in organic sessions and 73% growth in new users

The Challenge

Granite and Marble Shop operates in a highly competitive UK search market. While the business already had strong products and services, organic performance was limiting growth.

Keyword rankings were spread across page two and beyond, discovery-based traffic was underperforming, and organic growth needed to scale without sacrificing lead quality.

Their goals were to:

  • Improve keyword rankings for high-intent, non-branded searches
  • Increase organic visibility in competitive UK SERPs
  • Drive sustained growth in qualified organic traffic
  • Turn SEO visibility into consistent enquiries

Our Strategy

We rebuilt Granite and Marble Shop’s SEO strategy around commercial intent and buyer behaviour. Instead of chasing broad traffic, we focused on keywords and pages most likely to convert, strengthening visibility where demand already existed and expanding reach into new search opportunities.

#
SEO
  • In-depth keyword research focused on non-branded, purchase-driven UK terms
  • On-page optimisation to improve relevance, structure and internal linking
  • Content optimisation aligned to the buyer journey
  • Technical SEO improvements to support crawlability and performance
  • Ongoing analysis of ranking, engagement and conversion signals

We prioritised the areas most likely to deliver commercial returns, improving visibility for buyer-led searches while maintaining lead quality as traffic scaled.

The Results

SEO Results

53% increase in organic sessions (from 9,064 to 13,861)
73% increase in total organic users (from 5,992 to 10,358)
36% improvement in average organic keyword position (from 47 to 30)
Engagement rate increased to 71.3%, indicating higher-quality organic traffic

Commercial Impact

Organic search became the primary growth channel, delivering both scale and quality
Organic search generated the highest number of key events (453) across all channels
Leads increased while engagement improved, proving traffic quality was maintained
Visibility expanded across multiple high-value keyword clusters rather than relying on a single term
SEO delivered consistent, scalable enquiry growth from buyer-led organic searches

( Results )

CommercialImpact

Organic search became the primary growth channel, delivering both scale and quality, with engagement improving as performance increased.

SEO enabled Granite and Marble Shop to:

  • Reach new UK audiences actively searching for stone worktops
  • Reduce reliance on brand-led searches
  • Compete more effectively against national competitors
  • Generate consistent, scalable enquiry growth from organic search

The combination of ranking improvements, traffic growth and engagement signals demonstrates a sustainable SEO foundation built for long-term commercial returns.

Get in Touch

Get in Touch

( Get in touch )

Want Similar Results for Your Business?

We help UK brands turn organic search into a high-performing acquisition channel by targeting buyers, not just traffic. Call us today on 01798 667167 to learn how SEO can drive measurable growth for your business.